Montclair, NJ (PressExposure) August 31, 2009 -- Gene R. Sower, owner of Samson Media, LLC, of Montclair, New Jersey, will return for the second consecutive year as an invited speaker at SuperZoo, The National Show for Successful Pet Retailers.
The trade show, which will take place at Mandalay Bay in Las Vegas, September 14-18, offers a comprehensive collection of exhibits and educational events designed to help attendees achieve future business success.
Sower's two workshops will be part of SuperZoo University, the educational component of the trade show, in which leading experts in retailing and animal wellness present new views and share industry-focused knowledge.
SuperZoo University is produced by the World Wide Pet Industry Association, Inc.
Sower, a resident of Montclair, New Jersey, will provide two different educational topics over three days on how the Internet can help pet retailers put their marketing efforts into overdrive.
Last year's popular "How to Use Email Marketing to Grow Your Pet Business" will be joined by the all-new "Optimizing Your Pet Website for Search Engines".
"Especially during a tough economy, pet retailers can benefit from some of the advantages that smart Internet marketing can bring to the table," notes Sower. "Attendees are looking for ways to work smarter and with fewer financial resources and learning how to leverage the Internet without getting sidetracked by all the hype can help them do that."
A full list of Sper Zoo workshops can be found at: [http://www.superzoo.org/szu-seminars-2009.html]