Sydney, Australia (PressExposure) January 09, 2010 -- Samsung bada is a driving force in accomplishing Samsungâs vision of a âsmartphone for everyone.â To achieve this vision, Samsung bada offers a feature-rich platform for enhanced mobile experiences for consumers, and a complete mobile ecosystem through a developer support program that both the application store and consumers will benefit from. Based on Samsungâs accumulated expertise in developing advanced mobile phones, the company will allow its users to enjoy the ultimate mobile experience through superb features.
Dr Hosoo Lee, Executive Vice Preside"t and Head of the Media Solution Center at Samsung Electronics said, âIn providing Samsung bada, I believe that Samsung will become a true leader in the mobile industry; offering a wider range of smartphone choices for consumers." He added, "At the same time, Samsung bada presents a powerful opportunity for developers to get their applications onto an unprecedented number of Samsung devices across the world."
Samsung bada, meaning Ocean in Korean, possesses the following key characteristics:
User-interactive Based on Samsungâs signature TouchWiz User Interface, Samsung bada platform provides an easy, simple, and intuitive UI without compromising efficiency. To enhance creativity and user interactivity, Samsung bada provides flash control, web control, motion sensing, fine-tuned vibration control, and face detection. Also, it supports sensor-based, context-aware applications. By using various sensors such as accelerometers, tilt, weather, proximity, and activity sensors, application developers can easily implement context-aware interactive applications.
Service-oriented Samsung bada differentiates its position by supporting various service-centric features such as social networking, device synchronization, content management, location-based services, and commerce services - all supported by back-end bada servers. These ground-breaking developer-friendly features support developers to implement various services without additional effort.
Open and configurable Samsung bada enables developers to take full advantage of mobile device capabilities to create compelling applications with ease. Applications can use device functions to make phone calls, send messages, or access the contact list. Also, various service applications can share information such as personal profiles, social relations, schedules, or contents with a simple user confirmation in order to provide services with greater personal relevance and cooperative service extension. The flexibility of the bada platform makes it applicable to a wide range of devices than any other mobile operating system.
Attendees at todayâs launch event will also be introduced to the new Samsung bada Developer Challenge. The Challenge is the first chance for developers to win a share of a US$2,700,000 prize fund, simply by using the features of the new bada platform to build a wide variety of applications for bada devices. The competition is one of the largest ever for developers of mobile software and is testament to Samsungâs commitment to the new bada platform.
Samsung is also set to announce a series of Developer Days to take place across the world during 2010. Open to all developers, the initial events will be held in Seoul, London and San Francisco, with more events following as the year progresses.
The event will also feature insights from current bada development partners including micro blogging service Twitter, movies and games rental outlet Blockbuster, Video and iconic games developers CAPCOM, EA Mobile, and Gameloft . Each partner outlined their vision for the future of mobile apps and how they believe that bada will play a key role in the advance of app services to a wider audience in years to come.
âOur heritage is games machines and arcade machines but weâre eagerly branching out to make the most of mobile,â said General Manager of Online Business Division, Yasuhiro Sumida from CAPCOM. âWe recognise our customers arenât all about games in their homes but want them when theyâre out and about, in the palm of their hand. To help us make this move into mobile we want to make sure we are working with the right partner. bada is accessible, open to all and very easy to use.â
âCongratulations to Samsung on the launch of bada. It is great to see one of the worldâs leading handset manufacturers embrace software and services on mobile devices so wholeheartedly and wish them all the best,â said Luca Pagano, Vice President, EMEA Publishing, EA Mobile. âThe marriage of great games on the right devices is something we take very seriously at EA Mobile and we are excited to light up the upcoming handsets with our high quality games in 2010.â
"We are pleased to once again collaborate with Samsung and launch our games on the bada mobile platform," said Michel Guillemot, chairman and CEO, Gameloft. âWith nearly 100 million Gameloft games downloaded by Samsung users worldwide, it is quite clear that our games on these devices have made significant impact with consumers over the years. Utilizing the new generation device's technological capabilities we plan to enrich the consumer gaming experience. Samsung bada offers a new and exciting digital distribution channel for Gameloft titles, as well as an additional outlet for users searching for high quality entertainment."
For further information please visit the bada website (http://developer.bada.com)
For more information, please contact: Weber Shandwick for Samsung Email: firstname.lastname@example.org
About Samsung Mobile Samsung is Australia and the worldâs number two manufacturer of mobile phones. Key to its success has been its unwavering focus on delivering premium quality, superior designed, multi-media mobile phones. Major innovations in these areas include the worldâs first 10 Megapixel camera phone; 8 mobile TV phones across 4 different broadcasting services, the first 8GB hard disk drive (HDD) embedded music Smartphone and the worldâs fastest High Speed Downlink Packet Access (HSDPA) technology. For more information, please visit http://www.samsungmobile.com.au