Kolkata, West Bengal India (PressExposure) April 25, 2011 -- Sawansukha Jewelers Kolkata has launched its latest and exquisite range of spring/summer collection to adorn every woman, with a special hint of the colors and flavors of the season.
Sawansukha Jewelers are a leading jewelry brand in Kolkata that designs and creates ornaments that are not only crafted with utmost diligence and expertise, but also oozes contemporary style and fashion. Their latest collection celebrates the hues and shades of spring and the brightness and liveliness of summer. Each and every piece of jewelry is symbolic of the trends that the season flaunts.
As Mr. Siddhartha Sawansukha, CEO of the company says, "We at Sawansukha Jewelers believe that jewelry is not only about ornamentation, but a lot about bringing out the inner beauty of a person, and that can only be achieved when the person wearing the jewelry can connect with the meaning and symbol living within the piece."
Apart from the launching of the range, there is yet another reason for people to be happy, for there would be a 10% discount offered, on the purchase of jewelry from their latest spring summer collection, specially for the auspicious ceremony of Akshaya Tritiya, due on the 6th of May, this year.
Akshaya Tritiya is an auspicious day for all Indians and this is the time of the year when people indulge in purchase of jewelry. This sacred date marks the beginning of the Satyayug and Tretayug, and any initiative taken on this holy day will remain imperishable - hence the name Akshaya Tritiya. So Indians buy jewellery on this day in the belief that Lakshmi, the goddess of wealth will grace their homes the year round. Pertaining to its incidental association with the spring summer season, the Jewelry house incorporates the style and fashion that best suits summer wear. The collection exhibits jewelry that is light, comfortable and perfect for the seasonal trend.
Tamalika Sinha, a young professional says, "My mother always insisted on buying jewelry during Akshaya Tritiya, but I never gave into it, for summers and gold jewelry together, never convinced me. However, this year, I'll be indulging in some jewelry shopping at Sawansukha. Finally, I have something specially crafted for summers."