London, United Kingdom (PressExposure) April 15, 2009 -- Schillings, top UK law firm dedicated to protecting the reputations of international corporations, brands and celebrities, has announced the new conference programme for the upcoming 'PR, Communications and the Law - Annual Briefing 2009' at the Paramount Club, Centre Point in London on 28th April.
The event will take the form of a breakfast briefing and will cover the subjects of what should drive communications strategies and corporate reputation management [http://www.schillings.co.uk/Corporate-clients/Reputations/].
Joining Rod Christie-Miller, Partner at Schillings, to help lead the briefing will be Dr Kevin Money, Associate Professor at Henley Business School and Director of The John Madejski Centre for Reputation.
Dr Kevin Money will cover the subject of motivational drives and organizational theories. An understanding of these drives (the drive to acquire, learn, bond and protect) and how they may change during times of economic uncertainty - can provide a competitive edge to anyone shaping communications strategies.Â
Recent research suggests that in an economic downturn, the drive to protect is likely to assume greater importance in our lives, and Kevin will explore how that drive is likely to be the biggest driver of reputation.
Rod will then take over to present a talk on the important subject of reputation management. In the sphere of reputation management, the unconscious drive to protect is borne out by the very real threats that corporates now face.
Over the coming year, the three key threats for people working in PR and communications are liable to be:
- Responding toÂ leaks and whistleblowers - Tax gaps and the Board - Protecting the corporate reputation during high-profile employment disputes
Rod will explain howÂ despite these new threats, the potential to protect reputationsÂ via a combined PR and legal approach is actually stronger than ever.
The briefing will finish off with a round of questions to the panel.