Thane, India (PressExposure) December 30, 2008 -- With world full of richness and diversity, shifting control from experts to masses has never been so popular. Keeping that in mind, Scopial Fashions has recently launched their website [http://www.scopial.com]. Scopial thrives on creativity where users get a platform to share their designing skills and art enthusiast get to think about art and the message behind the art. Interestingly the word Scopial, which has been formed using âScopeâ and âEspialâ which means scope for discovery, reflects the true essence of the community. âA community full of art devotees magnifies the scope for discovering our hidden creativity through the expanded assortment of quality designs and ideasâ says Mohit who is the brain behind the website.
Opportunity and reward: Scopial.com draws together designers to compete for getting their designs printed on T-shirts. Designs are submitted on Scopial.com for the community to vote on them on a scale of 1 to 5. Every fortnight the winning designs are printed on premium quality T-shirts and the competition winners are given a cash prize of US$400. The winners get recognition as their names are printed on every T-shirt label which bears their respective design along with a full length interview which is published on the website. âMerely providing opportunities and rewards to winning designers is not sufficient. Our quest at Scopial.com is to ensure that every individual designer gets maximum possible exposureâ says Mohit. In pursuit of this goal, Scopial.com provides a decent display to all the designs in form of ârecent submissionsâ, âleading designsâ and âmore designs by this artistâ.
Users- the real driving force: A study published last year in the Strategic Entrepreneurship Journal suggested that the vast majority of companies are founded by "user-entrepreneurs" -- people who went into business to improve a product they used. Scopial.com essentially is by the users and for the users, which is why itâs a group of interested individuals come together to produce something exciting. âStudies show that in industries as diverse as scientific instruments and snowboard equipment, more than half the innovations generally come from users, not from research labsâ says Rahul, another brain behind the website. With social networking at the core of its heart Scopial offers features like user profile creation, inter user messaging, blogging, photo submission, and winnersâ space.
âWe are smarter than Meâ: Scopial.com started merely as an entry in a business plan contest. The duo never thought of starting a company. The overwhelming response and strong desire to do something different motivated them to start the project. Mohit: A qualified Chartered Accountant turned creative entrepreneur and utopian. Mohitâs desire to do something different and stand out of the crowd drove him to create Scopial. A real innovator, he believes in philosophy âWe are stronger than Meâ. Mohit wants to open new doors as young entrepreneur. Rahul: An IIT grad but an avid designing freak, which is why he supports Mohitâs creative endeavors. Rahul hopes to direct creative minds like him to new horizons through Scopial. Rahul is hooked to graphic designing and loves spending time on his desktop machine creating his own world.
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