Scopial.Com - A Place Where End Users Design And Define Fashion

Thane, India (PressExposure) December 30, 2008 -- With world full of richness and diversity, shifting control from experts to masses has never been so popular. Keeping that in mind, Scopial Fashions has recently launched their website []. Scopial thrives on creativity where users get a platform to share their designing skills and art enthusiast get to think about art and the message behind the art. Interestingly the word Scopial, which has been formed using “Scope” and “Espial” which means scope for discovery, reflects the true essence of the community. “A community full of art devotees magnifies the scope for discovering our hidden creativity through the expanded assortment of quality designs and ideas” says Mohit who is the brain behind the website.

Opportunity and reward: draws together designers to compete for getting their designs printed on T-shirts. Designs are submitted on for the community to vote on them on a scale of 1 to 5. Every fortnight the winning designs are printed on premium quality T-shirts and the competition winners are given a cash prize of US$400. The winners get recognition as their names are printed on every T-shirt label which bears their respective design along with a full length interview which is published on the website. “Merely providing opportunities and rewards to winning designers is not sufficient. Our quest at is to ensure that every individual designer gets maximum possible exposure” says Mohit. In pursuit of this goal, provides a decent display to all the designs in form of ‘recent submissions’, ‘leading designs’ and ‘more designs by this artist’.

Users- the real driving force: A study published last year in the Strategic Entrepreneurship Journal suggested that the vast majority of companies are founded by "user-entrepreneurs" -- people who went into business to improve a product they used. essentially is by the users and for the users, which is why it’s a group of interested individuals come together to produce something exciting. “Studies show that in industries as diverse as scientific instruments and snowboard equipment, more than half the innovations generally come from users, not from research labs” says Rahul, another brain behind the website. With social networking at the core of its heart Scopial offers features like user profile creation, inter user messaging, blogging, photo submission, and winners’ space.

‘We are smarter than Me’: started merely as an entry in a business plan contest. The duo never thought of starting a company. The overwhelming response and strong desire to do something different motivated them to start the project. Mohit: A qualified Chartered Accountant turned creative entrepreneur and utopian. Mohit’s desire to do something different and stand out of the crowd drove him to create Scopial. A real innovator, he believes in philosophy “We are stronger than Me”. Mohit wants to open new doors as young entrepreneur. Rahul: An IIT grad but an avid designing freak, which is why he supports Mohit’s creative endeavors. Rahul hopes to direct creative minds like him to new horizons through Scopial. Rahul is hooked to graphic designing and loves spending time on his desktop machine creating his own world.

For further information feel free to drop a mail at

About Scopial Fashions (P) Ltd.

Rahul is co-founder of Scopial. is a community based T-shirts design company with an ongoing design contest. Based on the model of 'crowdsourcing', at Scopial would-be customers decide what's wearable and what's not.

Press Release Source:

Press Release Submitted On: December 24, 2008 at 8:07 am
This article has been viewed 14156 time(s).