Edinburgh, United Kingdom (PressExposure) January 11, 2012 -- More than half of Scots have said they are anxious about the effect that extreme weather might have on them. Research published shows that 3 out of every 5 of those questioned said that they did not feel they were appropriately equipped for severe weather like heavy snow, a prolonged freeze or flooding. ThinkMarketing's Managing Director has commented on this, saying "I think looking at the previous two or three winter's people should definitely prepare for shocking winter."
This comes after Scotland experienced 2 severe winters in a row, with last year's winter being the worst in several decades. The Scottish Government and its agencies have worked hard to ensure that lessons are learned to improve preparations and enhance services, a key component of which will be this nationwide public awareness campaign. ThinkMarketing's Managing Director has said "I understand these results, I wonder how it will affect the people I work alongside also"
The 'Ready for Winter?' campaign is being delivered in partnership with the British Red Cross, some of the findings the survey showed are:
67% of people are worried about a major emergency situation having an impact on them or their community in the next five years.
The highest level of concern was recorded for emergencies due to extreme weather, which saw 54% of people feeling concerned about this.
46% of people said they did not feel prepared to deal with any emergency, with 58% saying they weren't prepared for a period of severe weather.
Exactly half of those questioned said they felt personally responsible for ensuring they and their families were prepared for an emergency.
A source from ThinkMarketing has commented on these results, saying, "Looking back on the previous two winters that Scotland have faced were perhaps a blessing in disguise for now we can learn from them and prepare for worse to come!"