Lutterworth, United Kingdom (PressExposure) August 25, 2009 -- As one blogger plans to sue search giant Google for $15m for revealing her identity, many may be wondering what blogging is all about, and, more importantly, how it is able to help your search engine optimisation and website design. Fashion blogger Rosemary Port's identity was recently revealed after she targeted Liskula Cohen in her blogging, calling her a "psychotic, lying, whoring ... skank".
It has similarities with the UK case last year of Richard Horton, whose 'Nightjack' blog detailed life on the front line of a modern police force. The revelation of his true identity led to the blog being closed down and drew great levels of criticism. As blogging grows into a more and more popular phenomenon, increasingly boosted by intensely popular offshoots such as micro blogging, as seen on Twitter, it is important to remember some basic rules for use.
The Creare Group run a tight ship with regular blog and video blog posts regularly added to both their website design and their search optimisation sites, and this is useful for a number of reasons. On a less technical basis at first, blogging is a fantastic tool for launching, boosting and solidifying your brand and cementing your status as an authority in the online world, whatever your industry. It allows you to show a personal side of your company, with frequent updates from staff as to their jobs, the customers they meet with and even the direction the company is moving in on a more long term basis.
With regard to your website design, blogging is a great idea for usability and functionality. It can promote your company's image as an authority if you post blog entries that detail how to do something, or the considerations that need to be made before investing in a new product or service. For example, The Creare Group often publish blog posts on how to improve web sites, or analysing useful SEO tools, establishing themselves as a valuable source for customers and an imposing competitor to others in the industry.
Search Engine Optimisation can also be aided by blogging. By posting blog entries that are keyword rich and contain plenty of links, you will be able to boost your SEO campaign quickly and effectively. Blogging for others and inviting prominent bloggers in your industry to guest star on your site is also a great idea for building links within a specific online community. The Creare Group also publish a series of top notch video blogs - ranging in subject from content writing, to search engine optimisation, to web design and usability.
"This diversity and attention to detail through the medium of blogging, whether it be micro blogging, video blogging or standard blog entries, is used at Creare as a way to more effectively communicate ideas with our customers. It allows them to see exactly what we do and means that we can present ourselves on a friendly and a professional level." Nick Rinylo, SEO Consultant.
So if you don't already blog, it is probably something you should be looking into. It may be worth paying a visit to The Creare Group's web sites to see how it's done and even to ask for more help and advice. Blogging, when done properly and not used to make defamatory comments or insult competitors as seen above, can really help your white hat SEO and is an excellent online branding tool.