Leicester, United Kingdom (PressExposure) September 04, 2009 -- When designing a website one of the most important aspects to consider is the usability of the site. It is essential that the design and content are user-friendly this includes the navigation, text and headings.
In addition to professional website design, the designer should also consider Search Engine Optimisation (SEO); this is a marketing technique that works towards placing websites on page one of search engines such as Google. This is important as it is on page one that Internet users are most likely to click.
In their latest video blog, The Creare Group's SEO Consultants, Nick Rinylo and Amelia Vargo discuss how SEO can have an effect upon the usability of a website.
They also explain how designers can ensure that they optimise their website successfully without compromising the design and functionality of the site.
One of the main problems that SEO and webmasters encounter when optimising their website is that they try to add too many keywords into the content. As a result of this, websites can appear unnatural to the search engines, but also the user.
During the video, both Nick and Amelia talk through the various elements that need to be optimised for online marketing and explain how designers can overcome initial difficulties.
The first contact that an Internet user has with a website is its title and meta description in the search engine. Nick explains how it is important, in the search engine environment, for the meta descriptions and page titles to be descriptive and relevant to the search query, in order for the user to click on that site.
Amelia then describes how to optimise the content within a website. She describes how the copy should be concise and snappy in order to keep a reader's attention, but it should also contain keywords. This should be easy if the webmaster or SEO has researched exactly what the user will be searching for in relation to the business, its' products and services.
Images should not be forgotten either, these should be consistent with the text and include alternative tags that are both honest and relevant.
Finally, arguably one of the most important aspects of a website for good usability is a clear navigation. SEO Consultant Nick Rinylo describes how webmasters can achieve this for their design.
'Usability and SEO should really go hand in hand. I find it very disheartening to discover websites where the SEO or webmaster has 'over-optimised' sites to the point of non-comprehension. I firmly believe that SEO can aid usability and vice versa. At Creare we always ensure that our sites are both usable and optimised, which gives our customers a great ROI as usability helps conversion.' Amelia Vargo, SEO Consultant.
It is important that designers are aware of optimisation as well as their site design, The Creare Group are specialists in both website design and Search Engine Optimisation (SEO), this video blog plus a website design blog focussing upon Photoshop actions can be found on their YouTube page.