Canoga Park, CA (PressExposure) May 11, 2011 -- Search engines are that useful tool that finally brings your website to the notice of the prospective visitors and customers. "If you have an auto dealership or you are a dentist who utilizes dental advertising, it is better to know how these search engines actually work in order to bring traffic to your site," says Mr. Helmut Flasch, medical and dental practice management consultant and CEO of Doctor Relations, a medical and dental practice consulting firm based in Canoga Park, CA.
Search engines use "spiders," to index websites ranging from social networking sites to dental marketing sites. When you submit your website pages to a search engine, the search engine spider will index your entire site by going to your site to read the content before following the backlinks connected to your site. The spider's finding are then returned back to a central depository where the data is indexed.
The spider will periodically return to the sites to check for any updates. The frequency with which this happens is determined by the moderators of the search engine. Says Mr. Flasch, "A spider is almost like a book-it contains a table of contents, the contents of the site and an index with the links and references for all the web sites it finds during its search."
When you ask a search engine to locate information on a particular automobile or on dental marketing ideas, it searches through the index on those topics that it has created. A search engine algorithm also scans for the frequency and keyword location on a page, but it can also detect artificial keyword "spamdexing," which manipulates the relevance of information retained within a search engine. The algorithms then analyze the way that pages link to other pages on the Web. By checking how pages link to each other, an engine can both determine what a page is about and if the keywords of the linked pages are similar to the keywords on the original page. Knowing how search engines operate will help you to increase your rankings with them, while providing greater visibility to the products and services you are offering on your website.
For further help with search engine optimization or to learn more about putting Mr. Flasch's methods into a private business, visit http://www.DoctorRelation.com