Boulder, Colorado (PressExposure) December 18, 2009 -- As the economy heats up and competition on the Internet increases, it's no wonder many people are turning to SEO as a way to better their Web site traffic. Everyone recognizes the value of a Web site, but most know little or nothing about what's under the hood. While SEO is equally important for small and large sites, not everyone has the $10,000 - $20,000 - or even $30,000 SEO companies typically charge.
Search Optimizer 2.0 was born out of the limitations of available Web page optimization tools to analyze and report back on common on page optimization problems. Most tools are designed for Web masters and developers, and none of them are very complete. Other online services can burn a hole in your pocket. But this interactive Web site provides a long-term solution for managing what's under the hood.
Search Optimizer 2.0 details fifteen key optimization factors affecting every web page. Look under the hood to see each page's Title, Description and Keywords, and get recommendations on how to optimize those meta tags. Despite the debate on keywords, about one in five people learn that their home page doesn't even include keywords or a description! Competing in this marketplace without an optimized site puts site owners at a real disadvantage compared to other sites that have optimized their pages.
Without proper keywords, and a good title and description, it's difficult, if not impossible for search engines to index your pages properly. Web Page Optimization is an Internet marketing strategy you cannot ignore. Search Optimizer 2.0 delves into keyword density, content relevancy, design standards and the use of technologies that can actually prevent your site from being indexed! The tool makes it easy to optimize for Google and other search engines for better placement and traffic.
Today, your website is your greatest marketing tool. But you need to make sure visitors can find you. Just having a website is not a guarantee that you will get positive returns on your investment. It's important to look carefully into the web page optimization process because optimizing Web pages makes your site more accessible to the public and to search engines.