Helsinki, Finland (PressExposure) June 02, 2014 -- The second edition of the Handbook of Market Intelligence was officially launched the GIA Conference in Helsinki, Finland today and was opened for sale at the conference site. Published by Wiley, this is an update on the first edition, which was released in November 2011. [http://bit.ly/1n6Dr7V]
With its first edition quickly selling out after each print run, the second edition of the Handbook of Market Intelligence has been updated based on reader feedback and features:
- The latest 2013 Global Market Intelligence Survey findings from GIA (Chapter 2)
- Updates on technology tools, including Sharepoint solutions for market intelligence (Chapter 7)
- Measuring the impact of market intelligence (Chapter 17)
Written by market intelligence experts, Hans Hedin, Irmeli Hirvensalo and Markko Vaarnas, the book gives readers a step-by-step roadmap for establishing, conducting, and further developing market intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs.
"The world is fundamentally and rapidly changing. Business leaders are looking for new and different ways to be successful. They need more intelligence for their decision making, not only for visionary themes, but also on operational and tactical levels. As such, we welcomed the opportunity to launch the second edition of the Handbook of Market Intelligence at the GIA Conference Helsinki, as it provides a step-by-step guide to how companies can anticipate these changes," said Joost Drieman, chairman of the GIA Conference in Helsinki.
"According to GIA's latest Market Intelligence Trends 2020 survey, 82 percent of market intelligence professionals are likely to use benchmarking to develop their intelligence programs - which is significantly more than those who will turn to training programs. The Framework for World Class Market Intelligence featured in the Handbook of Market Intelligence serves as a practical tool for formulating the steps needed to improve, after benchmarking is done, "said author Vaarnas, CEO of Global Intelligence Alliance (GIA).
"It has been particularly rewarding for us to work on this update to the Handbook of Market Intelligence. During the past couple of years, I have been looking at the frameworks covered in the book from a market intelligence practitioner's angle, and the realities that I have come across with have beautifully confirmed the validity of our approaches and best practices presented in the book. It's not that I have marched into every meeting with the World Class Market Intelligence Roadmap in hand, but the framework has proven itself as an invaluable background tool that structures the market intelligence development efforts at Ahlstrom," said author Hirvensalo, who is currently the Market Insight Manager at Ahlstrom Corporation, a global high performance materials company.
The book is available for sale at Amazon, where nine readers rated the first edition 4.3 out of 5 stars. Reader Michael Sutton, who gave the first edition five stars, calls the book "a phenomenal piece of work" and the "material very relevant", especially for MBA students studying the subject of competitive intelligence.
Iain Campbell from Brussels says "there's something for everyone in this book whatever your function or role. Being involved in sales, I particularly enjoyed the chapter concerning its relevance and impact to sales activities. The book includes case studies to bring it to life and makes it a tactical tool to have in the toolbox of intelligence gathering."