Bristol, United Kingdom (PressExposure) June 08, 2009 -- Marketing Donut is a free marketing resource for small businesses thatâs backed by Google and Royal Mail. It has a whole section dedicated to helping small business owners and managers improve their sales techniques and negotiations.
Do you sometimes wonder if you should have held out for your original price? That you didnât need to throw in the free item just to clinch the sale? When it comes to the art of negotiation, your small businessâ profitability depends on how well you play the game. You need Marketing Donut.
Among the many resources, are these tips by Market Donut sales expert Bryan McCrae: Make sure you understand and explore the situation and pressures. Does it help if you buy this week instead of next, have it in blue not green, arrange delivery yourself, pay now instead of 30 days? Explore all the options that you can think of. Develop concessions that you can trade. Work out in advance what aspects of the deal are essential for you and which you can play with, together with the value of those concessions to you. Do you need that 'free' printer with the PC? Their value may well be very different to the other party. Know your bottom line. You MUST work out in advance where your bottom line is and be prepared to walk away from the deal if it doesn't at least meet it - just knowing this yourself will give you the confidence, body language and tone of voice that will in itself translate into better deals. Visit Marketing Donut and youâll find not only articles, but also podcasts, online video featuring world experts, checklists, toolkits on all aspects of small business sales and marketing.