London, United Kingdom (PressExposure) October 15, 2008 -- Select Property, the UK based property developer, has joined forces with the Duchess of York Sarah Ferguson and the Dubai based Select Group to unveil a charitable foundation called "Sarah Selects", set up to help disadvantaged children in the United Arab Emirates.
The new charity was unveiled at the launch of the new Â£1.1 billion luxury residential development "Aquitainia" from Select Property [http://www.selectproperty.com/aboutus_index.php] .
Sarah Ferguson kicked off the spectacular soiree by auctioning off a luxury one bedroom suite in the Madrid region of the Aquitainia development, which is on The World, Dubai. After frenzied bidding, the lucky bidder snagged himself an exclusive suite for Â£500,000. The money is to be held in an Escrow account until the Duchess makes her decision on which charities will benefit from the auction. Potential projects include the Make a Wish Foundation in the UAE, Support to Children with Diabetes and there are talks of supporting a school in a village in Northern Iraq.
The Duchess of York commented; "The plight of children is an issue close to my heart, and I intend to devote time to choosing the right causes within the UAE in which to donate the money. The Aquitainia launch party was the perfect opportunity to coincide the launch of Sarah Selects as the event was attended by some of the most influential people in the UAE." She added, "The UAE is the springboard for launching Sarah Selects globally, helping childrenâs causes all over the World by using Select Property and Select Groupâs development locations as the foundations for growing the charity."
Commenting on the launch of the charity, Mark Stott - CEO of Select Property - said; "Select Property and Select Group are incredibly pleased to launch Sarah Selects with the Duchess of York. The Duchess is extremely committed to helping children all over the World, which is an issue cause close to my heart".
Following the auction, the guests were treated to a live performance from double Grammy award winner Kelly Rowland who gave a dazzling performance and had the guests dancing the night away.
PR Contact: Kate Matheou IMD PR Unit 4C Bannon Court 54 Michael Road London SW6 2EF +44 207 371 0995 http://www.selectproperty.com