Sell2it Expands Services Partnership Network With Connection2

London, United Kingdom (PressExposure) February 10, 2012 -- B2B IT sales consultancy, Sell2IT, today announced that cutting edge sales and marketing services provider, Connection2 Limited, has joined its client services network.

Connection2 has a great track record of success in the technology sector, delivering complete end-to-end marketing services for companies such as Alcatel-Lucent, Citrix, Dell, EMC, Fujitsu, IBM, Motorola and Oracle - as well as many small specialist technology vendors - across domestic and international markets.

"Clients use Connection2 to help find new customers, increase global sales and improve profitability, and I am delighted to welcome them to Sell2IT's client services network," says Chris Rawson, Managing Director of Sell2IT. "Connection2's agency and client-side skills in integrated lead generation, channel social media and digital marketing will complement our SureFire Sales Success™ programme - and will be of great value to clients when putting SureFire recommendations into practice."

The SureFire Sales Success process provides an invaluable report that gives an up-to-the-minute scan of a client's market, competition, drivers, emergent trends and disruptors, together with detailed outputs that identify and validate the client's 'sweet spot'. It provides clear and concise insight, explanation and definition of the proposition; clarifies partner requirements, roles and responsibilities; and delivers essential market knowledge as well as truly up-to-date data.

"This means sales teams can concentrate 100% of their time and resources on exactly the right prospects with precisely the right proposal, while Connection2 helps turn recommendations into actions aimed at achieving their sales and revenue objectives," Rawson adds.

"We are like-minded organisations, sharing a can do, will do, attitude and this new partnership will be tremendously beneficial for our clients. Both Connection2 and Sell2IT believe strongly in demonstrating solid ROI from sales and marketing. Also, despite the challenges posed by the current downturn, we see great potential for SMEs and divisions within large vendors and service providers. By combining forces, we can help them identify and deliver on sales opportunities to break free of the general economic malaise, win new business and grow market share," says Thomas Hughes, CEO of Connection2.

About Sell2IT

Connection2 Limited is an independent B2B marketing services provider delivering end-to-end channel and direct sales campaigns to enhance clients' offerings, grow market share and increase revenues. The company's consultative, sales-driven approach fine tunes every campaign to clients' specific goals and delivers qualified, quality results against an agreed ROI. Connection2 works across EMEA, the USA and beyond, engaging audiences and winning business in local languages and business cultures, aided by native-level speakers. Expertise encompasses Channel social media; partner marketing; integrated lead generation; digital intelligence; and digital marketing.

For further information about Connection2, visit

About Sell2IT:

Sell2IT Ltd is a London-based, privately held company which works with IT organisations worldwide. It has sole licence in the sector for the fast-cycle and robust SureFire Sales Success process that helps clients identify and stay focused on sweet-spot, in-market opportunities and to ensure the propositions they take to market are maintained as consistently current, relevant, differentiated and competitive. Sell2IT combines this approach with senior and heavy-weight client side experience, industry analyst capability and innovative partners to provide a new and unique approach to sales and marketing in the IT sector.

For further information about Sell2IT and the SureFire Sales Success process, visit
Press contacts:
Tony Martin or Claudia Kellermann
Portfolio Communications
+44 207 240 6959

Date: 9th February 2012 Ref: 12-012

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Press Release Submitted On: February 10, 2012 at 8:25 am
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