Portland, OR (PressExposure) January 11, 2010 -- Quango Interaction Design today announced that they will be developing a new brand identity for Seneca Data, Inc.--a Custom Computer Manufacturer and value-added distributor of technology products and associated logistical services based in Syracuse, New York. Quango Interaction Design is an independent, full-service graphic design agency specializing in creative branding, marketing and interactive solutions.
POSITIONING FOR THE FUTURE Seneca Data's rebranding will include a redesign of the Seneca Data logo, an update of corporate messaging, and an overhaul of the structure and content of Seneca Data's online presence. "As Seneca Data looks to 2010 and beyond, we're expanding into new markets and building upon the customer-first philosophy that helped make us a leader in custom computer manufacturing, value added distribution and logistical services," said Greg Masingill, Seneca Data President. "Working with Quango will enable us to position Seneca effectively to take advantage of these new opportunities."
RESEARCH AND ASSESSMENT LEAD THE WAY Redesign of the Seneca Data brand began with a daylong corporate working session in which Quango's Chief Creative Officer Dave Anolik, Creative Director Marc Anteparra-Naujock and Glenn Scott, Vice President of Account Services led Seneca Data's executive team through a branding assessment. This series of creative and strategic branding exercises was custom-developed to illuminate Seneca Data's key areas of focus. "For a corporate rebrand to succeed, the engagement of C-level management is essential," said Dave Anolik. "We've seen a high level of involvement from Seneca leadership, and this gives us confidence in the outcome of the redesign."
ABOUT SENECA DATA Founded over 28 years ago and based out of Syracuse, New York Seneca Data, Inc. is a leading U.S.-based Custom Computer Manufacturer and a value added distributor of technology products and associated logistical services. With their NexlinkÂ® line of custom-built desktops, notebooks, servers, and storage devices, Seneca Data provides cutting-edge technology solutions for Business, Government, Education, Healthcare, Enthusiast, and Original Equipment Manufacturer (OEM) customers nationwide.