Sgrouples Named to the Online Trust Alliance 2012 Honor Roll in Recognition of Excellence in Consumer Protection and Online Privacy

San Francisco, California (PressExposure) August 20, 2012 -- Sgrouples®, the world's first free, privacy focused, all-in-one social media dashboard, announced today it has been named to the Online Trust Alliance (OTA) 2012 Online Trust Honor Roll and accepted as a member in recognition of its leadership in the field of online privacy and security.

As part of the 2012 study, OTA analyzed the adoption of key security and privacy initiatives, providing benchmark reporting and comparisons between key industry sectors including leading internet retailers, FDIC Top 100 Banks, and social networking sites. A select group of companies evaluated by the non-profit OTA were named to the Honor Roll based on a composite analysis of ten criteria.

"Today's businesses are stewards of ever-increasing amounts of users' personal and sensitive data that necessitate the implementation of privacy and security best practices," said Craig Spiezle, executive director and president, Online Trust Alliance. "Sgrouples scored exceptionally well during our analysis, and has demonstrated extraordinary leadership and commitment towards online safety while setting new standards for privacy and security among social media sites."

"We are honored by the OTA's recognition of Sgrouples as a leader in user privacy and security," said Mark Weinstein, founder and CEO of Sgrouples. "Sgrouples has a deep commitment to personal privacy and user protection. We believe that it is absolutely possible to be both private and social, and offer the best, simplest, and most intuitive user experience possible while protecting your personal data with a cutting-edge Privacy Bill of Rights. We will never track, profile, or exploit our users in any way."

The 2012 report examined over 1,200 domains and privacy policies, approximately 3,600 web pages and over 500 million emails. In addition, public records were analyzed for recent data breach incidents and settlements with the FTC.

The focus of the OTA Online Trust Honor Roll is to:

1. Recognize exemplary efforts of leading companies toward data and user protection, as security & privacy efforts, and highlight them as "North Stars." Organizations on the Honor Roll manage data via security best practices while having transparent privacy practices.

2. Demonstrate OTA's commitment towards providing prescriptive advice, tools and resources to businesses to enhance the security and privacy of the internet.

3. Underscore the importance of focusing on security and privacy holistically, and that individual security and privacy initiatives cannot be pursued in isolation.

4. Provide benchmark scoring, using the Online Trust Index (OTI) and reported data attributes, for companies to evaluate their own sites, for businesses to use in evaluating partners, and for consumers to consider when interacting or doing business online.

Since 2010, the OTA Online Trust Honor Roll has recognized organizations that follow best practices in data security and privacy. In previous years, the study was named the OTA Online Safety Honor Roll and Scorecard Honor Roll.

About The Online Trust Alliance (OTA)

The Online Trust Alliance (OTA) is a non-profit with the mission to enhance online trust, while promoting innovation and the vitality of the internet. OTA's goal is to educate businesses, policy makers and stakeholders while developing and advancing best practices and tools to enhance users' security, privacy and transparency on the use of their data. OTA supports collaborative public-private partnerships, benchmark reporting, meaningful self-regulation and data stewardship. For more information, visit: https://www.otalliance.org/

About Sgrouples

Sgrouples is the world's first free, all-in-one social media dashboard that offers truly private user groups, social network aggregation and personal cloud storage while completely protecting its users with a cutting-edge Privacy Bill of Rights. Sgrouples makes privacy and integrity--our passion and commitment--its core value. No tracking, monitoring or profiling of its users. No personal information will ever be gathered or shared with third party companies. When you're in your private group at Sgrouples, you own your content. It's the way life should be.

About MSR Communications

MSR Communications is an independent public relations firm that offers award-winning creative intelligence and superior communications management services to technology, B2B and consumer lifestyle companies. The firm has practice areas in media and analyst relations; speaker placement programs; corporate positioning and messaging, social media and digital marketing communications; and crises/reputation management. Based in San Francisco, CA, MSR was named one of the 2008 Top 5 Small PR Firms in the nation. For information, visit http://www.msrcommunications.com or call (415) 989-9000.

Press Release Source: http://PressExposure.com/PR/MSR_Communications.html

Press Release Submitted On: August 20, 2012 at 12:09 pm
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