Telford, PA (PressExposure) December 08, 2009 -- There is a big difference between deciding that you could use booklet printing for your marketing, and writing that booklet by yourself.
If you are able to write by yourself there is still the possibility that you might not have enough time to, or other things would distract you from it. Writing a full booklet can be a very time consuming venture, which is why you have to have the right subject matter and the right kind of marketing in mind to get it to work for you.
Let us first discuss whether writing it yourself is even an option for you. Anyone in the business world is likely to have done quite a bit of everyday writing. Sending out emails, letters, or writing memos might be a common practice for you, and you might have a good grasp of the right kind of skills to handle basic writing.
But is this the same as writing a booklet? Not quite. A booklet is going to be about a lengthier subject that has to be discussed in a way that is easy to understand for someone who isn't as well acquainted with the topic. You will have to frame your writing with structure and flow in mind. It needs to progress clearly from one point to the next, and people need to be able to follow from point to point without getting lost along the way.
A large part of booklet printing has to do with the way you organize and the things you are saying. Just being able to effectively write the words is not quite the same as being able to write each point in a clear manner. I have encountered many booklets in the past where they rambled from one point to the next. It felt more like stream of consciousness writing than a truly organized explanation of anything.
This is the very risk you face if you are not very experienced with writing longer works, and what you should consider. Have you ever written something this long before? A good first step would be to figure out what the thesis or primary purpose of your booklet would be and go over all of the different main points you plan on making. Try to organize these points into a logical order that can be easily followed.
If you are already struggling than it might be best to ask someone else to help you out. If you were able to easily arrange this than you might be able to tackle the booklet printing project on your own.
Just remember as well that writing a full booklet can take quite a bit of time. You do not want to jump into it only to realize halfway through that you do not have the time to finish it.