West Yorkshire, United Kingdom (PressExposure) November 30, 2009 -- The proliferation of web-based information in recent years makes it even more essential to offer solutions that enable users to easily access precisely the information they are seeking.
Healthcare equipment specialists Sidhil Ltd have completed a 12 month project designed around assessing the real requirements of users of their website which has resulted in a total redesign of their online information portal.
This in-depth research looked carefully at the preferences and objectives of users, and used this detail to restructure the information on the site to enable customers to find exactly the right mix of product they require, quickly and easily.
With the work now complete, Sidhil are pleased to launch their new, upgraded website at http://www.sidhil.com. The challenge faced by users of the original website was that any one individual could require a spread of equipment from different product sectors, such as beds, furniture or surfaces, to suit their particular specifications. This originally involved searching amongst a mass of in-depth product detail.
The new website retains the traditional navigation by product categories, but most importantly introduces introduced a new 'tab' entitled Your Department. Here, 23 different professional specialisations are listed, from minor surgery and community loan stores through to physiotherapy and A&E. Selecting any work area gives an overview list of all products recommended for that particular specialism.
In addition, investment in quality of images and accuracy of information has resulted in a website that looks better and is fast and easy to navigate, providing consistent, accurate, comprehensive information. Many products are supported by enhanced information and diagrams, providing a level of detail not previously available, and the new website also supports animations of the products so that customers can see exactly how they would work; these animations will be added over the coming months. Users can find their nearest distributor for Sidhil's products, and there are simple and easy ways to contact the company.
Sidhil have also added in the facility to build an enquiry basket, which routes directly through to the sales support team for appropriate pricing information and to ensure the right product is recommended for each application.