Tampa, Florida (PressExposure) May 27, 2011 -- On Tuesday evening, Creative President & CEO, Jamie Harden, shared his companies' web marketing secrets with fellow panelists at an American Marketing Association Tampa Bay Event. Harden, along with representatives from Bing, Carnival Corporation, The Melting Pot, and Bayshore Solutions, presented the latest integrated marketing strategies for Creative Sign Designs and Creative Mailbox & Sign Designs.
Sponsored by Bayshore Solutions and the Tampa Bay Business Journal, the AMA Event was held at The Wyndham Hotel in downtown Tampa. The event featured opening comments from AMA Tampa Bay President, Tara Hustedde, and Bayshore Solutions CEO, Kevin Hourigan, followed by a 30-minute presentation from each speaker.
Harden's Marketing Game Plan for Creative Sign Designs and Creative Mailbox & Sign Designs (together, "Creative"), is simple: Develop Your Brand, Build a Website, Acquire Photography, Investigate Social Media, Develop a Marketing Strategy, and Promote. Creative Sign Designs owned a wide variety of case studies and projects and diverse product offerings, but after further investigation it was apparent that a new and more representative logo, coloring and styling was necessary.
"We were lacking a brand supporting our outside sales and marketing efforts," Harden explained. "We are a one-stop shop for turnkey architectural signage solutions, as well as a service provider for a full range of interior, exterior and digital signage productions. Our old logo and branding just wasn't representative for what we had become."
Creative Sign Designs launched their new award-winning website in May 2010 and have seen a 300% increase in number of visitors, 400% increase in organic search visits, 600% increase in non-branded keywords, and doubled their indexed pages with new case studies and projects in just one year. As part of Creative's Integrated Marketing Strategy, search engine optimization for the website plays a key role in the company's web marketing approach.
"Consistency is key," says Harden. "Driving content through social media, email newsletters, and press releases is a focus for us. We commit to updating our social media sites three times per week and developing newsletters and press releases at least twice every month."
Creative Sign Designs actively utilizes LinkedIn, Facebook, YouTube, flickr, and twitter pages. Creative Mailbox & Sign Designs utilizes LinkedIn, Facebook, and twitter pages.
"We were published in Sign Builder Illustrated four times, Signs of the Times five times, and the Tampa Bay Business Journal four times. We must be doing something right."