San Jose, CA (PressExposure) April 08, 2009 -- Quintana announced the release of The Gift Basket Association on April 1st, which is designed to support gift basket professionals all over the world. "I'm excited to bring a new collaborative environment to the gift basket industry - all in the spirit of knowledge sharing and support,â says Quintana. âThe GBA is designed to encourage learning and collaboration between customers, gift professionals and suppliers.â To show her dedication to improvement, sheâs launching a new quality program and is currently studying trends in the industry â all leading, of course, to an annual trend report to help gift basket professionals improve their business. "Itâs time for us to step up and be innovative. Together, we can grow this industry."
And innovation is Quintana's middle name. Not only has she created a connection between suppliers and members; but she's encouraging giving back. Non-profits, schools and fundraising organizations can request donations from GBA members via the website. Her encouragement of eco-friendliness is also a part of the organization providing links, articles and ideas to companies on how they can be a green, eco-friendly partner.
Of course we can expect a heavy use of technology; Quintana is, after all, a product of Silicon Valley. In addition to using a website, sheâs involved heavily with Googleâs products including Adwords, Blogger and Groups. Social networking sites such as Facebook and Twitter have enabled her to expand her network and provide real time updates to her âfriendsâ. Additionally, sheâs using BlogTalkRadio, creating her own YouTube videos and is using collaboration web tools such as Webex, a product of Cisco. âCall me a technology junkie if you want, but the more I can do to network this organization, the better weâll be at growing our businesses.â
Quintana walks her talk too; Gourmet Gifts was certified by Santa Clara County as a green company back in 2008. The Spirit of Wellness donates a portion of all sales to local research companies and she uses local non-profit agencies product assembly. In 2007, the Womenâs Networking Alliance was released, encouraging women business owners to work together in the spirit of support.
âWhen I started Gourmet Gifts back in 2001, it wasnât easy. I had a lot to learn and there wasnât a single, good resource for me to use. I hope to alleviate that challenge for anyone starting or improving their gift basket company,â says Quintana.
Quintana is launching GBA officially on the 13th of May all inclusive of gift basket companies and suppliers. âSo far, the feedback is overwhelming. Iâm so glad weâre making a positive impact.â