London, United Kingdom (PressExposure) June 03, 2009 -- Online or offline, many of the techniques for ensuring repeat sales are the same, say online sales experts on new small business marketing resource Marketing Donut.
As with physical businesses, online customers are looking for ease of purchase and quality of service. But depending on the business youâre in, there are other things online retailers should consider says Marketing Donut expert David Smith of the Interactive Media in Retail Group.
Replenish or introduce new stock regularly, just like a shop on the high street. If your stock is fairly static, price offers can be an excellent way to draw people in. Developing relationships is important. Consider a blog so you can reveal more about yourself and interact with customers. Email details of products that complement the initial purchase. Provide exclusive opportunities to high value customers.
Marketing Donutâs internet marketing section has a huge amount of additional advice and resources about ecommerce, from choosing an online payment system through to designs that encourage conversions and much more.
Backed by Royal Mail and Google, Marketing Donut is a free marketing resource for small business people. Itâs packed with free advice and resources that cover all the major elements of sales and marketing, in an easy-to-use format thatâs relevant to real life business situations. The Marketing Donut is at http://www.marketingdonut.co.uk