Guernsey, United Kingdom (PressExposure) November 26, 2008 -- The launch coincides with "a remarkable increase in customers who have switched to us (Simply Supplements) from more expensive suppliers in search of high quality products which are also great value for money" said Carole Davidson, Marketing Executive for Simply Supplements who also highlighted the philosophy behind the new brand: "As we are all aware, the cost of living is increasing in more ways than one. Energy bills have increased by almost 30% in the past year alongside increases in food prices which are set to increase the average household's annual food bill by an enormous Â£750... at Simply Supplements we understand that at times like this, value for money is key, and there is no time like the present for making every penny go that little bit further. With this in mind, we (Simply Supplements) are proud to introduce our new SimplyValueTM range, which incorporates a variety of products with a further 10% off their original prices."
In view of the current economic climate and the shift in numerous customers' purchasing patterns to greater value alternatives Carole said: "Whilst a number of our customers continue to choose our products that we have spared no expense in sourcing the strongest and purest ingredients available in the marketplace, like those within our established Simply SupplementsTM and SimplyBestTM ranges, we have seen extraordinary success in our lowest price in the UK guarantee, our best seller 'giveaways' and our buy one get one free sale which is due in part to some customers being forced to limit their spend, which we have been able to respond to very effectively... there has never been a better time to launch our value range, giving Simply Supplements' customer even more choice of high quality supplements at truly unbeatable and affordable prices."
Carole also went on to emphasise the vital role that increased customer demand has played in the onset of the new SimplyValueTM range, saying that "this has only been achievable due to the continued support and demand for our products from hundreds of thousands of our valued customers. Due to the popular demand for a number of our products, our purchasing team has been able to achieve even better economies of scale and cost savings... we value our customer's support and the SimplyValueTM range is our way of giving back to them."
The new range is the latest addition to Simply Supplements' recent 'Simply' branding strategy which also incorporates ranges of high quality supplements including SimplyActiveTM - a range of nutritional supplements such as whey protein and creatine, SimplyPetsTM - a range of comprehensive supplements including glucosamine, which are suitable for cats and dogs and SimplyBestTM - a range of supplements of unprecedented quality and purity including new glucosamine and chondroitin combinations, which along with the new SimplyValueTM range and the established Simply SupplementsTM brand, leaves Simply Supplements suitably poised to meet the ever-changing and differing needs of the modern consumer.