Mount Sterling, IL (PressExposure) February 08, 2010 -- Many retailers are concerned with consumers tightening their wallets during the financial turmoil over the last 2 years. While most seem to be "heading for the hills" and trying to avoid new ventures, there are some companies that are forming and trying to make a move in the online shopping industry. Living Plus Size is exactly one of these companies, and has developed their website completely around the plus size market.

With the official site launch on Jan. 31, LivingPlusSize.com ensures consumers that their hub is a perfect place to start the plus size online shopping experience. Specific categories allow shoppers to choose what type of clothing they are in pursuit of and include "deep links" that take them to the specific type of apparel they wish to find. This is a new concept for similar websites that boast to add an element of ease to the online shopping phenomenon. Although time consuming, Jared Nuessen (Co-Founder of Living Plus Size, LLC) claims "This is a very valuable aspect of our site design that reduces the number of "clicks" shoppers need to go through to find exactly what they want." Nuessen agrees that there are numerous websites that cater to the larger members of the population, but is confident the structuring of his site will improve the shopping experience and enhance consumer satisfaction.

A feature that was put in place for the large number of "penny pinchers" is the Featured Sales, Discounts and Coupons. Nuessen states that "Because of the members of society feeling the economic crunch, we also incorporate sales for EACH specific category people are searching. This allows them to find clearance sales and promotions that could otherwise be missed." Bringing attention to sales that can offer up to an 80% discount is one of his biggest selling points for LivingPlusSize.com. Online shopping has recently seen a decrease in revenue as a whole, but Nuessen is not deterred. His response to this issue is that the number of shoppers has actually increased, but they are searching more diligently for great deals and sales.

Believing men and women are looking for more than just clothing and apparel, LivingPlusSize.com includes links to sites for online dating, health and fitness, size acceptance, lifestyle accessories and XL furniture. Online dating continues to grow as an industry, which is very evident by the fact that almost 1 out of 5 couples married in 2008 actually met online. This percentage is even larger for couples over the age of 45 (almost 1 out of 3!). Nuessen admits that although no revenue for his company is generated by most of the Lifestyle categories it is imperative for bringing his site visitors the best and most well-rounded experience offered. This reason also led to the creation of a Living Plus Size team of experts devoted to fashion and health and fitness to assist people with questions. Comments can be directly sent via the Contact Us page or posted on their Discussions and Hot Topics Forum, with a timely reply guaranteed.

Nuessen exclaims, "We are very excited about our site launch and the amount of time and dedication it took us to reach this point, and we know we offer a valuable tool to helping the plus size shopper." With that high level of optimism, concerns still arise over the competition that has spurred within this industry over the last 5 years. Like the race for an alternative energy source, there is a battle over grabbing the upper hand in the plus size industry. Nuessen acknowledges this, and believes his company is off to a great start with their website and plans to build on it in the future.

About Living Plus Size, LLC

Living Plus Size is a centralized hub dedicated entirely to plus size clothing and lifestyle. The sole purpose of this company is to bring shoppers one step closer to quality products and services available through online shopping.

Press Release Source: http://PressExposure.com/PR/Living_Plus_Size,_LLC.html