London, United Kingdom (PressExposure) July 18, 2009 -- Sophieâs 12 month campaign was launched in Soho Square, London, where she lathered up with Skinbliss in a mobile shower, creating an opportunity to extol the benefits of the new shower lotion.
The launch follows a sponsored photo-shoot in Argentina earlier this year with Britainâs Next Top Model finalists.
Braving harsh conditions and a difficult brief, set by senior brand manager for Imperial Leather, Caroline Reynolds, who had the casting vote on the final elimination panel, Sophie clinched a 12 month campaign for the innovative, moisturising shower lotion, Skinbliss after impressing with her sultry looks and glossy skin.
Caroline Reynolds comments: âWe wanted to create a fun, eye catching event to publicise our product and new face of the brand. By creating a mobile shower unit, it enabled us to take the product out of the bathroom and onto the street and gave us a fantastic opportunity to communicate the key brand messages about soft, smooth skin.â
Sophie who won a photo shoot with celebrity fashion photographer Rachel Joseph, currently features as the new face of the [http://www.skinbliss.co.uk] website. She also recorded exclusive video footage which is hosted on You Tube http://www.youtube.com/watch?v=Hwh3j_MW2cc as well as the new website.
The PZ Cussons Imperial Leather range of products includes Handwash, Bath Moments, Bar Soap, Foamburst (shower and shave), Shower, Ltd Editions and Skinbliss.
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For more information call Luke Smart 0161 234 9771 or Suzi Burns 0161 234 9775.