Wolcott, CT (PressExposure) April 10, 2009 -- Skye Communication, LLC, a Wolcott, Connecticut firm specializing in e-marketing, public relations, and website design, is celebrating its five year anniversary with a relaunch of its corporate website.
âWeâre not throwing an anniversary party over here though. Itâs a scary time for small business owners,â says Skye MacBroom, director of public relations for SkyeComm.
In this uncertain economy, many small businesses wonder how they are going to survive. Small business owners and those who are self-employed often do not have the same support as their larger counterparts.
âWe donât get any paid vacation time to de-stress. If we lose all of our business, there are no unemployment benefits for us. We pay our own insurance out of pocket. There is no boss to calm our fears and soothe our worries about our 401k. Weâre in charge of our own retirement account. We donât even have any co-workers to join us for a happy hour to commiserate,â MacBroom laughs.
When the economy is struggling, one of the first programs that a company will cut is its PR and marketing budget because many consider these to be non-essential services. This is a challenge for companies like Skye Communication. âBut that is exactly when you need to promote yourself the most!â emphasizes Jim DeMicco, co-founder and director of marketing. âWe just re-launched our website (www.skyeline.com) to offer more budget friendly marketing packages for business owners. Everyone is looking for a break these days.â
DeMicco explains the evolution of Skye Communication . âSkye started the business after 9/11. It was out of necessity. She was working as a fashion stylist for Martha Stewart at her Westport studios. She was there only a month or two when the news hit that Martha was going to be convicted, so Skye knew sheâd be out of a job. PR firms were closing down left and right. Sheâd show up for a job interview and the office would be closed down, out of business. But Skye had a client sheâd done freelance work for, and decided to just make a go of it and try it on her own. I left my sports marketing job in Norwalk because the commute was way too long. I was on the road at least 700 hours a year. Thatâs an entire month of my life, per year, that I was giving up just sitting in traffic on I-95. It was brutal. Skye was getting busier and busier, so I decided to help her until I found âmy real job.â And five years later, here we are!â
SkyeComm began as a traditional PR boutique representing corporate clients and high profile personalities in the media. âWithin the first few months of opening our doors, we landed spreads in Fortune Small Business, Coastal Living and Bridal Guide. It was an exciting time,â explains MacBroom. âThese national glossies led us to bigger and brighter opportunities.â
Today, SkyeComm produces its very own eNewsletters and eZines for clients, providing the services of writing, editing, design, layout, distribution, and promotions. SkyeComm still offers press releases, but has evolved into website design, print design, and freelance writing.
About Skye Communication, LLC Skye Communication, LLC is a Wolcott, CT firm founded in 2003 specializing in e-marketing, public relations and website design. SkyeComm has evolved over the past five years. It began as a traditional PR boutique representing corporate clients and high-profile personalities in the media. Today SkyeComm also offers web design, print design, eNewsletters, eZines, freelance writing, and marketing department to-go packages. SkyeComm clients, from Connecticut to California, benefit from the TLC of a small agency, but the know-how and diverse skill set of a larger firm. Co-founders Skye MacBroom and Jim DeMicco bring to the table 18 years of experience collectively. For more information, please visit http://www.skyeline.com. Press Release Distribution By PressReleasePoint