Slimware Starts the New Year with Two Chic New Plate Designs that will Keep You and Your Family Fit and Fashionable

Hollywood, California (PressExposure) December 08, 2009 -- Just in time to help you stick to those New Year’s resolutions, Slimware unveils two chic new plate designs that will increase your portion consciousness while keeping your table as fashionable as ever. Joining Slimware’s four existing disguised-in-the-design patterns, Belladonna and Jubilee will kick off 2010 with style, convenience and functionality.

Slimware was launched in early 2009 and was immediately embraced by Hollywood’s body-conscious elite. Fans of the line include Elisabeth Röhm, Tori Spelling, Judith Light, Kendra Wilkinson, Emily Procter, Kathy Griffin, Rene Russo, Ashlee Simpson, Jennie Garth, Faith Hill and Kristin Chenoweth. Slimware is also an HSN “Customer Pick,” and the network will feature the new designs on January 8, 2010.

Slimware’s concept is simple: If you eat less, you’ll weigh less! We are psychologically and culturally programmed to “stay in the lines” . . . whether on the highway or at the post office. Slimware applies that mental predisposition to help you become portion conscious. Instead of supersizing your meals and wildly overeating, now you can use the world’s first aesthetically-pleasing portion control plate to limit your food intake and develop healthier long-term eating habits. Each plate’s design incorporates designated food placement areas that correspond to recommended food portions and serve as a gentle visual reminder not to overindulge:

Slimware is available in six eye-catching designs that will complement nearly any kitchen: Jubilee (red), Belladonna (black & gold), Central Park (green), Urban Safari (leopard), Downtown Chic (black & white) and Sunburst (yellow). Slimware plates are constructed of melamine which makes them lightweight, shatterproof, scratch-resistant, indoor/outdoor flexible and dishwasher safe. Slimware retails for $34.95 (package includes a set of four plates).

Instead of counting calories and weighing your food, now you can simply use your eyes to limit your portions. Slimware is intended to be used in conjunction with a healthy diet and regular physical activity.

From maintaining New Year’s resolutions and Spring prep for that Summer beach bod to teaching your kids about proper portions at an early age, Slimware is a perfect addition to any household, fitness program and dinner table!

Media Contact: Dina Rezvanipour: 323-549-0444 x103 or For more information, visit

Press Release Submitted On: December 08, 2009 at 12:20 pm
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