Queensland, Philippines (PressExposure) July 29, 2009 -- The global economic meltdown has left businesses in a tailspin with little time and even less money to mess with advertising that doesn't do what it's supposed to - bring in customers and more profits.
Small business marketing expert and author Dan Cavalli demystifies the seemingly daunting task of promoting one's business in his article, "The Secrets of How to Dominate Your Target Market in a Recession."
"You may not be aware of it yet, but you've just begun the journey that most business owners never even realize is available to them for FREE!" he writes in the comprehensive piece. "That's how to survive hard times and thrive in the boom times by becoming an expert marketer."
Cavalli's six-step method is tried and true. An expert marketer specializing in growing small business, Cavalli developed his method after learning first hand how the marketing offered by yellow pages and newspaper representatives failed.
In 1995, he launched his first national business from zero with no customers and grew it to more than 35,000 customers and $140 million in revenue in less than 18 months. Hundreds if not thousands of small independent business owners make much more money thanks to the tuition and tools he developed.
In this marketing report, Cavalli shows business owners how to:
- overcome the "death knell" of traditional marketing ideas and avoid becoming an advertising casualty. -effectively keep existing customers using 'reaction mailing.' -lure back lost customers with tested and proven marketing -eliminate discounting forever while bringing in more profits and adding value to products -select the essential elements for marketing copy -develop guarantees that make customers eager to give your products a chance
Throughout the article, Cavalli gives small business owners insightful and straightforward advice to enhance their business plans. He tackles common marketing mistakes, showing how many traditional marketing ideas are flawed and explaining how his methods work.
"You will find plenty of tips, ideas and strategies that will get you excited about turning an ordinary business into an extraordinary business no matter what the economic climate is like," he writes.
For those still feeling uneasy, Cavalli also offers small business owners his 16-week "Gold Star Coaching" course.
For just $49 per month, business owners get access to Cavalli's basic coaching program that guides candidates every step of the way, plus provides access to Cavalli via email and phone to answer questions, make suggestions, and point businesses in the right direction.
After completing the course, business owners will get a FREE personal copy of "The Ultimate Home Study and Coaching Course" which sells for around $2,037 designed especially for mentoring small business owners to build a more profitable and successful business easily and quickly.
"This is not a basic course it is a fully fledged comprehensive business building course coached by me personally. It is the ultimate in business coaching. A compilation of everything I know to build a business to $millions in less than 2 years," Cavalli writes.
"You'll find out how to drive more leads and hungry customers to your door immediately and stay light-years ahead of the average business!"