, California (PressExposure) June 06, 2009 -- Small & medium sized-business owners now have access to a unique portfolio of resources that focus on cost-effective marketing.
In a world-first collaboration, the Underdog Marketing Challenge website and the newly published 'Underdog Marketing' book provide step-by-step guides, case studies, killer tips and fresh resources in print and on-line for the ultimate in marketing effectiveness.
"The Underdog Marketing Challenge website provides videos, podcasts, text-based courses, downloadable software and on-line expert mentoring combined with a published book of step-by-step guides," says co-author, marketing and public relations professional, Penelope Herbert.
"Not only do small business owners need access to leading-edge materials and advice, but they also need to know the most cost-effective and penetrating marketing activities suitable for their business. 'Underdog Marketing' is a published book crammed with easy to understand information that works with innumerable on-line resources for learning, research, and business interaction.
Developed to fill the knowledge gap between traditional and internet marketing, 'Underdog Marketing' focuses on teaching business owners how to research, develop, implement and evaluate all their marketing options.
"By offering a print and internet collaboration, business owners can learn, try, ask questions directly to the authors and connect with other business owners through the on-line forum," says Ms Herbert. "It's a dynamic, cost-effective and innovative solution for any business owner."