London, United Kingdom (PressExposure) February 13, 2009 -- It is a well known fact that the credit crunch has affected many charities in 2008. And 2009 is expected to be even more challenging.
This is one of the reasons that have urged Sir Richard Branson, while speaking at the World Economic Forum, to invite all businesses to donate more money to charity.
Small Business owner Enzo Iovine agrees with Sir Richard Branson when he says that âby turning a business from a money-making machine into something that is targeted to solve problems in the world then the staff and companies themselves can be happier and be able to smileâ¦â
However, Enzo believes that when a message like this comes from one of the biggest entrepreneurs in the world, it is often ignored by most small and medium size business owners, because they feel part of a different reality.
Enzo thinks that the millions of Small & Medium size Enterprises can really make a big difference by helping good causes. However, this is only sustainable if these businesses can grow their profits thanks to these associations with charities.
Enzo claims that even the small one-man-band home based business can profit from a relationship with an established charity. âFor years very large businesses have made a show of their charitable involvementsâ¦ and they want to make it look like pure philanthropy, but in reality they are not just giving money away. They are helping their brands tooâ.
There is nothing wrong with that says Enzo. But âthere is a big misconception in the small business community that Cause Related Marketing is an expensive philanthropic activity and therefore it can only be used by large corporate entitiesâ.
Enzo is hoping to demonstrate that virtually any business can benefit from the association with a charitable causeâ¦ and that in most cases charities welcome these associations too.
âI was inspired to learn more about Cause Related Marketing when I attended a seminar organised by one businessman that raised half a million pounds for a charityâ, says Enzo. While that seminar ticked all the right boxes to be considered a charitable event, it also turned out to be a very profitable day for the organiser. âI immediately fell in love for this marketing strategy because it must be a great feeling to be in a position where your business is making money but at the same time it is helping the less fortunateâ.
Donât think your business is too small to benefit from Cause Related Marketing, says Enzo. âAs far as your customers are concerned, they would be much more impressed and supportive when a small local restaurant raises Â£2000 than if a multinational company raises a millionâ.
In his new book âGood Causesâ¦ Big Profitsâ Enzo explains the key elements entrepreneurs must consider in order to establish a good relationship with a relevant charitable cause. It is not just a matter of picking any charity. Actually, only by addressing these vital elements both parties can financially benefit. Enzo is offering his book for FREE and is asking fellow business people to help him raise cash for a great children charity by making a small donation only if they enjoy the book and if they think it could add value to their businesses.
To claim a free copy of âGood Causesâ¦ Big Profitsâ and for a chance to help Enzo raise cash for a great cause, while helping their businesses grow, entrepreneurs can visit [http://www.GoodCausesBigProfits.com]