Smile Foundation's I Am Kalam Hosts Its First Ever Preview For Mumbai

Mumbai, India (PressExposure) July 13, 2011 -- Smile Foundation also showcased the fresh new look of the posters and the trailors of the film, besides introducing brief details on the 'I AM KALAM movement; post the release of the internationally acclaimed film.

I AM KALAM is the first film in the world produced by a development organization -'SMILE FOUNDATION'. Normally development organizations produce documentaries, but SMILE foundation has taken the initiative to produce a mainstream Bollywood film 'I AM KALAM' starring National Award winner Harsh Mayar, Gulshan Grover, Pitobash Tripathy (Shor in the city), French actress Beatrice Ordeix and Namrata Dixit .The film is going to be distributed pan India by Reliance Entertainment.

Speaking on the occasion, Mr.Santanu Mishra ,Executive Trustee ,Smile Foundation said , "When we were making the film, we never expected it will win hearts of people across the world. We had just focused on making a special film and our efforts have paid off. It certainly feels very good that we have been able to draw attention of people across the world irrespective of their race, ethnicity, age and interest towards this cause of sending every child to school. Our goal is almost accomplished given the overwhelming response the film has got the world over. And once it gets the similar kind of response from the Indian audience at its theatrical release scheduled for this August, the full circle of accomplishments will finally be etched. We are very thankful to Centuryply to have associated with us as the promoter of the film. Their support has been invaluable. Our country needs more such socially responsible corporates."

Present for the occasion were Mr.Abhra Banerjee ,VP -Marketing ,Century Ply who are the presenting partner ,Mr.Goyal ,CMD-Surya World who are the associate partners for this film.Amongst the public icons Shankar Mahadevan ,Remo D'souza,Jacky Bhagnani,Raghu Ram ,Ayushman Khuranna ,Siddharth , Roshni Chopra,Illa Arun and many more industry biggies.

Because it believes that the best way to reach the masses in India, is through mainstream entertaining films, without being too preachy.. The Cause Partners supporting the well-intentioned film are Surya world and Century Ply.

I AM KALAM is 'Fable' Like Narrative, of a prince and a pauper in the setting of Rajasthan palaces and locales, entertaining with universal appeal. 'I AM KALAM' starts with an inspiring line of APJ Abdul Kalam 'Great Dreams of great dreamers are always transcendent'.

Gulshan Grover, who plays the role of the Dhabba owner in the film, said , "I have been exposed to the highest form of artistic and entertaining world cinema. But never before have I witnessed the kind of audience response that I am Kalam has generated. I strongly believe that I am Kalam is an extraordinary film and I salute Smile Foundation and Madhab for making the film."

The story is about Chhotu who in spite of abject poverty has an inventive mind and a never say die spirit. It's the story of the underdog, 'Chottu', a helper in the roadside dhabha, who watches APJ Abdul Kalam on TV, and is inspired to be like him. He is inspired by the fact that APJ Abdul Kalam distributed newspapers to pay off his fees and though his sheer grit and determination achieves his dreams. Interestingly Chottu gets very offended when he is called as 'Chottu', so he names himself as Kalam. (There are 60 million 'Chhotus' in India who are unfortunately involved in Child labour but dream of being educated.). For 'Chottu' Kalam becomes his identity, for him even the alphabet K is for Kalam, rather than K for King. Interestingly, he even sticks the photographs of Kalam next to the mirror and tries on 'Kalam' hairstyle too.

I am Kalam is the feature debut of director Nila Madhab Panda and has fetched for him the Aravindan Puraskaram 2010. Talking about the thought behind the film, Nila Madhab says "I wanted to send out a message that effort is more powerful then fate and that the privileged masses must join the effort to educate the children and help them to dream and turn their dreams into breathing reality. The film celebrates the survival of the human spirit against overwhelming odds. It is an inspirational film aimed at both children and adult viewers. To make it more interesting I have given the treatment of a contemporary fable, which would surely attract children more. However, I would also see it as a world cinema."

The film has been showered with much adulation and acclaim so far, 'I AM KALAM' is cinema that inspires!

And definitely I AM KALAM is so inspiring, that it has started a movement to reach out to the underprivileged sections of the society to highlight, to inspire, and enlighten the minds of the future generation in India. (You can catch the movement on http://www.facebook.com/kforkalam). It's a film every family should watch with their kids because it's a film that entertains and inspires!

I AM KALAM movement plans to reach out to 1000 Schools and 200 corporate to make a movement out of this film. The reach with this movement: - 10,00,000 children directly and be able to sensitize approx 30,00,000 THIRTY LAKHS Population indirectly through this. The Campaign will be supported by CFC (Child for Child) Programme Team of 50 members. Campaign will be initiated in schools Pan India from September -December,2011. Launch of the school campaign will be on World Literacy Day (September 8)

International Awards and Acclaim

With the newly won Audience Choice Award for the Best Feature Film at IFFLA 2011, I am Kalam now has 11 international awards in its kitty. Premiered at the 63rd Cannes Film Festival, the film has already won the best feature film in the Lucas International Film Festival in Germany; the Don Quixote Prize of the International Cine Club Federations in Germany; Young Jury award at the International Film Festival of India in Goa; the Best Children's Feature Film at the CMS International Film Festival Lucknow; Aravindan Puraskaram (Best Debutant Director Award) at the Chalachitra Film Society, Kerala; the "Audience Favourite" Award at the Barbican London Children's Film Festival Award; a Special Diploma for the Best Actor Work at Minsk International Film Festival Listapadzik; and a Special Mention at the Cinekid International Film Festival in Amsterdam and the Ale Kino International Film Festival in Poland.

About CFC Program:- CFC stands for Child for Child under which we try to inculcate the sense of compassion among fortunate children at a very early age and sensitize them towards the suffering of underprivileged society.

Growth & Achievement of CFC Bandwidth of 50 member staff Presence in 24 states reached out over 18,000 Principals till date Organized sensitization programmes in 18,000 schools involved nearly 2 million children.

For more information please contact:- Ms. Manisha Singh (Smile Foundation) Ph: +91 9311 45 1055 | manisha@smilefoundationindia.org

About Smile Foundation India

The company is celebrating the Silver Jubilee Year and as a responsible corporate they are furthering the cause of 'Education for All' through this film, a mission that is close to their heart and a movement they have been associated with since inception.

Press Release Source: http://PressExposure.com/PR/Smile_Foundation_India.html

Press Release Submitted On: July 13, 2011 at 7:43 am
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