Mumbai, India (PressExposure) July 12, 2011 -- Mumbai based stainless steel water storage tanks manufacturer has been able to create awareness for his products among architects, civil engineers , medicine companies etc by using social media . The steel water tanks manufacturer is now encouraged by the response it is getting from cyber space.
In a press release , Mumbai based online reputation management company online reputation management company PR Jankari's head Loknath Swain said," Social Media is now breaking all barriers to reach at targeted segment for any products and services. I have been often hearing business owners asking this question, "Why should I use social media?" This reminded me the time, 5 years after the Internet boom, where everyone were asking "Why must I start a web site?" This also brought me back to an old question "Why should I email you when I could just affix a stamp and mail it out? OK, maybe no one remembers the old email address question, but I heard that when email was first introduced, most people were appalled with the idea of using email instead of traditional mailing and saw it as additional burden. But with time , everything has changed. Now everyone is communicating on email. None is intending for going back to envelop - letter system." "Buzz are on social media. It is getting concentrated and here , you have opportunity to drive the buzz to benefit you . Google is best in general search. But Faceboook and Linkedin is now best platform for locating a company , business , events or a personality . A buyer is now cross-checking on Facebook to know about a new product or new company. Traditional job sites are now loosing context due to social networking sites like Linkedin." " Active social networking sites are over 100 ." , he added.
The steel tanks manufacturer is reaching at community through Linkedin while building a fan followings through Facebook. PrJankari's social media team is managing the social media marketing initiate of the steel tank .
Industries like restaurants, celebrities, newly launched films, hotels , and popular brands were harvesting benefits from social media initially. But now everyone involved in it. Social networking sites like Facebook is also encouraging NGOs and Cause related Marketeers to open and promote pages to create fans for them. Social networking sites ate also promoting e-commerce and gaming among the users.
" The team works . I was not knowing whom the team has reached. In one meeting , Executive Director of a water treatment plant told me about how the steel tank team has reached at his office using social media. It gave a feelings that the social media is an world of opportunity." , he added.
Swain suggested social media "Social media is cost effective in comparison to publicity expenditures of newspapers and television. SMEs have now a popular business tools like social media to improve their business."
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