Chennai, India (PressExposure) January 12, 2009 -- The online footwear retailer SoleHeaven.com has dodged the high street gloom to report soaring 3rd quarter sales. The firm, which specializes in rare and limited edition trainers and sneakers, said sales in the three months to the end of September had more than doubled, smashing their modest expectations of 15% growth.
The retailer targets 16-34 year-olds with unique, limited edition and customized sneakers from the top brands such as Nike, adidas & Puma, and now has over 20,000 registered users. This is an incredible level of growth considering they only began trading in March 2008.
They base their success of on being able to attack a large gap in the market created by the growth strategies of the big retailers, such as Next, JD & Footlocker. CEO Dale Parr said "The high streets across Britain have become so uniform with the presence of the same old retailers suffocating the market. I feel this has happened purely because of share holder greed. If you speak to the young consumers out there, they will tell you they want individuality and exclusive product lines. I saw this as a fantastic opportunity to create an online presence, and to give these consumers what they crave."
SoleHeaven has increased its product lines by 30% and has started attracting overseas brands to its ever growing sneaker empire. Spring/Summer 2009 they are launching Clae, an unknown brand here in the U.K. but they are a premium sneaker brand from the East Coast of America, they are also in talks with Alife and Supra. "We're very excited to get getting interest from these overseas brands and we're proud that they have selected us to distribute their products here in the U.K. and Europe."
With this kind of performance, in these tough economic times, it won't be long before SoleHeaven.com are locking horns with ASOS and some of the other seriously big online fashion retailers.