Solo-Entrepreneurs Bring Integrity Back to Business With New Sales Approach From Crackerjack Online Marketing

Tucson, AZ (PressExposure) May 21, 2009 -- With recent news of golden parachutes and spa retreats for bailed-out executives, “integrity” isn’t always the first word that comes to mind when thinking about business leaders.

Helen Graves, Grand Poohbah of Crackerjack Online Marketing Strategy, is an exception.

Graves, author of “Get More Leads: How to Create Your ‘Irresistible Free Taste’ and Get It In Your Prospects’ Hands In 21 Days or Less,” built her whole business by being honest and authentic. In a program running June 2 & 4, 2009, she’s sharing the ‘What to Say If You Hate to Sell’ strategy she uses to offer her services without making clients feel pressured or manipulated.

To Graves, it all comes down to persuading with integrity.

“Persuasion is something we use all the time to achieve mutually beneficial outcomes. Think of convincing your child to brush her teeth. Or encouraging your neighbor to join the recycling program.”

She adds, “That’s the kind of persuading you want to do in your marketing. The kind where you’re looking for a win-win result, not trying to pull a fast one.”

Graves’ new program, “What to Say If You Hate to Sell: 3 Ethical Steps to Get Your Clients to Say Yes,” explains how solo-entrepreneurs and small business owners can sell more by having their clients’ best interests at heart.

The program will cover topics such as understanding the distinction between marketing and selling, the conversational sequence that won’t make prospects feel pressured and three mistakes to avoid when making a sales pitch.

More details about the tele-training are available at [].

About Crackerjack Online Marketing

Grand Poohbah of Crackerjack Online Marketing Strategy
Phone: (520) 326-8595

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Press Release Submitted On: May 21, 2009 at 1:46 pm
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