Los Angeles, CA (PressExposure) April 19, 2008 -- Your product may be simple, but you can package it differently to make it appear complicated. This concept also applies with your marketing strategies. A regular occasion can appear as if it is something grand with the use of the proper materials. So whether you'll be using brochures, postcard design or flyers for this purpose, make sure that you're using them right.
Knowing the Market
It is important in every business to know who will buy your products. Through this, you will know who to direct your campaign materials to.
But people's reactions will vary depending on so many factors. So you must be armed with plan A to plan Z if you really want to convince all types of customers to try you out.
What are the most common reactions that you will get from people?
1. I don't need your products. I can go by without them.
When you meet a customer like this, drop the flowery postcard design or the colorful brochures. Their minds won't hear anything that sounds like marketing. They are only being practical in a way.
But in business, you need to get through their 'I don't want to hear what you have to say' barrier to be able to sell. For such type, go directly to the point. Explain to them the advantages of your products and how those can make their lives easier.
They may not buy in an instant. But the words will linger on their minds and will definitely remember you when they need the kind of materials that you are offering.
2. That sounds good. I'll try this out.
If only all potential customers are like this, your business will surely do well. In advertising, these are the people that you allot all your creative energy for. They purchase their products when they are swayed by how they are marketed.
They are the ones that you'd like to be included on the mailing list if you availed of such from the printing company that will do your tools. Just make sure to be real and don't fail their expectations. In doing so, they will surely come back to you for more.
3. I can do better than you.
There are people who say that they are superior from the rest. Even with their purchases, they will not buy without a fight and will even argue with you on how you should do business.
Just hear them out. At the end of the long speeches, as long as they buy from you, then they added to your sales.
Align Your Marketing Tools According to the Market
Understanding how your target market thinks is only one step forward. The next thing that you should do is design your advertising materials according to their tastes and attitudes.
That is not as hard, especially as you grow old in the business and you learn to gauge people according to their buying habits. Professionals can also help you with this matter by conducting a research for you.
The success of your business lies on how people perceive it. So whether you market your industry through brochures, postcard design or even posters, make sure that you direct your plan towards their hearts and on their minds.