South African Shortlisted for 'Entrepreneur of The Year'

London, United Kingdom (PressExposure) January 01, 2010 -- Avi Lasarow, managing director of Trimega Laboratories, has been shortlisted for the title of "Entrepreneur of the Year" in this year's UK National Business Awards.

33 year old Avi, originally from Johannesburg, re-wrote the rulebook for diagnosing alcohol and drug dependency when he launched Trimega Laboratories in London in 2005 with the world's first Hair Alcohol Testing service. Now with offices in South Africa and Germany as well as the UK, Trimega's substance misuse testing is commercially viable in a wide range of applications across the globe. In 2008, through a joint venture - Trimega Diagnostics PTY Limited - he launched the DrugAlyzer(R) along with the results of South Africa's first ever drug-driving survey. The project was run in partnership with The Department of Community Safety & Traffic Law Enforcement and has further led to substance misuse products being trialled among South Africa's biggest employers.

Open to organisations of all sizes from all sectors, The National Business Awards is the UK's most prestigious business recognition platform, with particular emphasis on ethical business as well as innovation and success. Finalists for "Entrepreneur of the Year 2009" also include Dale Vince of Ecotricity, Dr Lalvani of Vitabiotics and Jeff Gunn of Bright Ideas Global. The winner will be unveiled at a glittering gala award ceremony on 10th November at the Grosvenor House hotel in London where guest speakers include Alistair Darling, Chancellor of the Exchequer.

Avi Lasarow commented: "I feel privileged to be nominated for such an important award and see it as a fantastic opportunity to fly the flag for South African business. Knowledge gained abroad can easily be transferred to assist the local economy and I know from experience that returning South Africans find "coming home" an exciting place to do business. The ANC Secretary General (Mr Gwede Mantashe) recently acknowledged the benefits of South Africans working abroad as playing a key role in the global economy. The creation of business platforms such as the ANC Progressive Business Forum has certainly assisted the transition."

Alaistair Darling UK Chancellor of the Exchequer says: "The National Business Awards recognise the professionals who give British business its huge capacity to innovate and its relentless ability to grow."

About Trimega Labs

Trimega Labs
UK (Headquarters):
15 Old Bailey
tel: +44 (0)845 388 0124
fax: +44 (0)280 280 2475

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Press Release Submitted On: January 15, 2010 at 5:35 pm
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