Green Bay, WI (PressExposure) February 13, 2009 -- In the current economic climate it seems that every company is looking for ways to cut back and trim down. At the very least, hiring freezes have become the norm. One exception is SparkNET, a Green Bay Internet marketing company who doubled their workforce in 2008 and plans to add another 10 full-time employees in the first quarter of 2009.
According to the Associated Press, nearly 600,000 jobs were lost nationwide in January alone with unemployment reaching 7.6%, the highest in 16 years. Yet SparkNET, whose online offerings include EzineArticles.com, BestEzines.com and PressExposure.com, is surprisingly immune to this trend.
"One of the pleasures of being involved in Internet marketing is the fact that our revenue stream is more-or-less recession proof." Says Christopher Knight, SparkNET CEO, "In fact, we typically see an upswing in activity during economic downturns."
"It's not hard to see why," Knight continues. "With Internet marketing, it's relatively easy to track the effectiveness of a campaign and determine what's working and what isn't. With traditional advertising like TV, print and radio, it's often difficult, if not impossible, to determine the effectiveness and influencing factors of a campaign. When every penny counts, advertisers gravitate toward the undeniable performance of the web."
SparkNET's success goes beyond simply being in the right place at the right time. Their growth strategy is based on the concept of making small incremental improvements in the Editorial operations and in the site as a platform, testing the impact of those improvements, and then embracing those that created the most positive outcome.
Despite the inherent automation of the Internet, SparkNET's operation continues to be heavily dependent on the "human touch" of its team members. As the company continues to grow, so too will its workforce. That's good news for thousands of unemployed Brown County residents. College-educated job seekers can find out more at http://SparkNET.Jobs/