Voorhees, NJ (PressExposure) July 26, 2012 -- Technology telemarketing is a specialized field, requiring that the telesales professionals have a solid understanding of the high tech products their clients are selling. Technology Sales Resource Interactive (TSRI) carefully trains its telemarketing professionals in the technology industry so they can generate the most reliable IT sales leads. TSRI uses a proven methodology to generate technology sales leads, including leveraging the IT trade show for the best ROI (return on investment).
One of the biggest obstacles in any sales field is getting past the gatekeepers to those with the authority to make decisions and sign contracts. Cold calling is typically an inefficient way to acquire new accounts. That is why companies choose TSRI to help generate their IT sales leads. After learning about a company's specific products and sales objectives, their technology telemarketing specialists do the research to generate a solid list of qualified prospects with the power to make decisions. By the time the in house sales staff makes contact with the names on their list of prospects, they know that they have the attention of the CIOs, CTOs, and IT decision makers. Every sales call becomes more valuable, with a greater chance of conversion.
TSRI also helps clients take full advantage of the IT trade show as a place to make important contacts and build solid leads. Despite the high cost of participating in a technology show, many companies go into them with no plan of how to convert their investment into new customers. This is where TSRI comes in: they issue invitations, schedule appointments, and confirm appointments going into the trade show. Post show, they ensure that all of the valuable leads that were gathered at the show receive a timely follow up call from a highly qualified telesales professional. TSRI employs a strategic approach using data gathering, a web-based program management solution for lifecyle prospect tracking, list management filters to remove any unqualified or duplicate contacts, and even weekly reviews with a dedicated project team to track progress. Customers report seeing results from a technology trade show in as little as 48 hours when they use the proven TSRI methodology.
TSRI is the leading IT lead generation and technology telemarketing company in America, and can assist with solutions to increase trade show attendance, booth attendance, and managing the critical follow up that leads to increased sales. They have partnered with technology industry leaders such as Hewlett-Packard and AT&T to offer innovative sales and marketing solutions. TSRI has a proven track record of helping tech companies maximize their IT sales leads and return on investment in an IT trade show. To find out how your company can acquire more IT sales leads, contact TSRI at 877-639-7252 or visit http://tsrweb.com/home/it-technology-sales-leads/ .