Fort Lauderdale, FL (PressExposure) October 02, 2011 -- Spirit Incentives announced today the most comprehensive transformation of its corporate logo. The new brand is designed to reflect Spirit Incentives transition from a "one-size fits all" travel-centric incentives and benefits company to a service focused, travel incentives and benefit business partner known for product innovation and maximum customer satisfaction. The brand redesign is the first major change since 1990.
The new Spirit Incentives logo reflects the spirit of the company - it is bright, cheerful, uplifting, and features a sun visual that ties in our travel incentives as well as the overall attitude of the company. This more contemporary look has similar components from our past and an idea of the future. Our new tag line: Innovations that engage. Experience that endures captures the true nature of our company. These 6 words point to our 20+ years experience in the consumer incentive industry, engaging and servicing over 1 million customers annually while meeting and exceeding our client's expectations.
"Our brand is one of our most respected assets and the value it brings to our business is incomparable" added Taylor Billington, president, Spirit Incentives. "Our clients, our employees, and customers' ties with what the brand stands for: integrity, respect, quality, innovation, engagement, satisfaction, and excitement. Today we are excelling in our main attributes and giving our brand a refresh; a more contemporary look that is more relevant for business today - a little brighter and cheerful, but with some similar attributes to our past with an idea of the future."
As part of a comprehensive rebranding initiative, new advertising, marketing, and communication campaigns will occur subsequently thru the next 90 days. Spirit Incentives will now start changing the logo on products, facilities, social media channels, website, and communication materials. In addition to the new logo, the corporate identity includes a new font and visual elements of its branding using a palette of 4 colors that can be applied across a range of media, from print and website.