Atlanta, GA (PressExposure) April 14, 2011 -- Announced today by Beautiful Media LLC, VIVA NOW Magazine, appropriately tagged as the publication for Hispanics "Living the American Dream!" launched this spring. VIVA NOW will cover the entire Metro area as well as surrounding counties and will be the Southeast's only bi-lingual magazine specifically designed to appeal to the Hispanic professionals. The premier cover features an exclusive interview with talk show icon "Cristina Saralegui" affectionately known as the Oprah of Latin America.
According to Publisher, Katherine Phelps, CEO of Beautiful Media, (Founder and Publisher of the renown Atlanta Woman and Beautiful Magazine), "Our mission is to provide an upscale magazine that serves the best interests of the Hispanic community. VIVA NOW understands the difficulties that many Hispanics encounter while trying to grasp all the opportunity that avails them...wealth and financial freedom, the enjoyment of home ownership, quality healthcare programs, higher education, and more lucrative professions and business opportunities. VIVA NOW dispels stereotyping, provides useful information, and creates a resource for Hispanics wishing to live the American dream to the fullest. Our bi-lingual format is another initiative to promote assimilation into the American culture."
"Despite the current economic climate, and even more so because of it, we feel certain that the timing is right for VIVA NOW. Now is the time for savvy marketers to reach out to an audience with over $1.3 Trillion Dollars' worth of purchasing power nationally in 2011", says Phelps. "Without as much advertising out there in 2011, the noise level has dropped off somewhat, giving our advertisers and sponsors the opportunity to create a larger footprint in the Hispanic community. Atlanta represents the 3rd largest, fastest growing Hispanic consumer market in the U.S., and we are ranked 10th in the nation for Hispanic consumer spending."
VIVA NOW will be published bi-monthly. Editorial content will include regular features on lifestyle and family, home ownership, health and wellness, education, business and career development, beauty and fashion, sports, travel and entertainment. VIVA NOW's Atlanta's complimentary circulation will begin with over 500 select locations combined with direct mail and targeted special events.