Salt Lake City, UT (PressExposure) June 30, 2014 -- In this day and age, we are creating more data than ever. This is the age of "Big Data" where one day is all we need to produce 1.5 billion pieces of content, 140 million tweets and 2 million videos.
Domo, a business intelligence dashboard, reports that in every minute of the day, YouTube users upload 48 hours of new video, Instagram users share 3,600 new photos, Twitter users send over 100,000 tweets and Facebook users share 684,478 pieces of content. The Internet has turned into a place where massive amounts of data are consigned every minute.
Brands are continually striving to stand out among the thousands of content pieces placed on the Internet every single day. One digital marketing agency in Utah, Fusion 360, has made sense of this continuous growth and found a way for clients to increase website traffic without making consumers feel that they are drinking from a fire hose spurting data and content by the second.
Fusion 360 has lassoed the streams of data and organized, collated and curated that information into something that is taking the Internet by storm. The agency has found a way to take deep, meaningful client data and present it in a "visual shorthand" form called the Infographic.
Infographics are a fusion of writing, data analysis and design that are put together in a visually pleasing graphic ideal for the age of "Big Data." These Infographics counter the information overload that consumers receive every day because they are more engaging than a simple text-based message. Infographics are extremely engaging in that they are easy to digest and fun to share.
With the use of Infographics in content marketing strategies, Fusion 360 has given many clients mind-blowing success and staggering website traffic. One client, Air Dock, had an 881 percent organic traffic increase in just six weeks.
The reason Infographics are so powerful for content marketing lies in the complexities of the human brain and eyes. Psychologist Albert Mehrabian reports that 93 percent of communication is nonverbal. In addition to that, 3M Corporation and Zabisco have both reported that 90 percent of the information transmitted to the brain is visual.These visuals are processed 60,000 times faster in the brain than text.
In the 7th Edition of "Human Anatomy & Psychology", E.N. Merieb and K. Hoehn state that 70 percent of all sensory receptors are in the eyes and 50 percent of the brain is involved in visual processing.
Marketing communications researchers published in their book titled "The Persuasive Properties of Color" that color in visuals increase a person's willingness to read by 80 percent.
If color theory and human anatomy aren't convincing enough, consider the fact that photos are "liked" two times more than text updates on Facebook and the use of visualized information has increased by 9900 percent on the Internet since 2007.
It's no lie that pretty pictures trump loads of textual data. Fusion 360 is just one of the many agencies to embrace visual content and seeing enormous returns in terms of readers, leads and organic traffic to client sites. This all leads to more revenue.
So whether clients are visual content victors already or just dipping their toes into the color spectrum, the facts don't lie.