Rochester,, Mi (PressExposure) December 16, 2007 -- Now is the time to lay the foundation for a more profitable holiday season, new year, and long term future, according to Ron Geskey, a senior marketing executive and author.Geskey says âOne reason is that the combination of only modest increases in consumer spending (some categories will be down) and increased competition creates tough market conditions in which to grow sales, market share and profit. â
If your new or small business needs a shot of adrenaline to get moving during the holiday season and in the new year, you should read Geskey's new book, "David vs. Goliath: Guerrilla Media Buying for Small Business, A New Way to Win."
David vs. Goliathâ is a written especially for small/mid size business owners, entrepreneurs, and others who want to grow their business, but may lack the capital to expand their marketing efforts,â says Geskey.
How can a small business ever hope to compete with a large corporation? Like the mythical battle where David took down the giant Goliath, Geskeyâs book provides small business owners with an innovative strategy for increasing market share and profit margins without investing more dollars in marketing.
Many small businesses can increase Share of Market and Profitability by increasing their Share Voice-- by using and buying traditional and non traditional media more efficiently and effectively. âDavid vs. Goliathâ teaches readers the basics of what they need to know to plan and buy media to realize 50-200% increases in effectiveness and ROI. PressRelease Distribution By PressReleasePoint(http://www.pressreleasepoint.com)
About the Author
Ron Geskey, CEO of 2020:Marketing Communications LLC, has over 30 years of senior account and media management experience at Leo Burnett, D'Arcy, Campbell Ewald and General Motors R*Works. He has a masters degree from Southern Illinois University, doctoral work at Texas Tech, and professional education at Northwestern, Wharton, and MSU.
Contact: Ron Geskey 2020:Marketing Communications LLC Rochester, MI Phone 248-894-1151 Email: email@example.com Web Site: [http://www.growmarketshare.biz]