London , United Kingdom (PressExposure) October 12, 2009 -- Is cost pricing or value-based pricing the best option for your business? The answer to this question and any more common dilemmas facing start up businesses are now available on Start Up Donut, a new free resource that's dedicated to helping UK start ups succeed.
Start Up Donut covers a wide range of topics, from finance to tax, premises to IT. As well as expert advice, Start Up Donut has case studies, tools and resources that are relevant to all kinds of business, at every stage of development - from the initial concept through to set up and launch.
When it comes to setting prices, Start Up Donut says that market research and a clear understanding of your costs are critical. While there are advantages to both cost and value-based pricing, Start Up Donut advises that in both cases it's better to set the price too high than too low.
"Customers will accept a price reduction more favourably than an increase," it says.