, (PressExposure) December 05, 2008 -- The economy has taken a downturn. Tough times require tough cuts, but according to Sterling Regency Promotions (www.sterlingpromotionalgifts.com) those cuts should not include eliminating corporate gifts to important clients. Many top companies already understand why this is a bad idea and have decided not to make reductions for the 2008 winter holiday season. Jane Brendel from Phoenix Insurance of Uniondale, New York, explained her company's gift giving plans for this year: "We plan on giving out gifts to the same group of people and possibly adding to the list depending on the acquisition of new clients."
Companies like Phoenix Insurance recognize gift giving to important clients is more critical during tough economic times. When times get tough, customers start looking to make changes and cuts as well. If those clients feel unappreciated by a company, they may choose to go elsewhere with their business. As Ms. Brendel explains further, "Gifts are a great way of letting clients know that they are not being taken for granted and I think the extra effort that we make in thanking them is remembered long after the gift is received."
Sending gifts to clients does more than letting customers know that they are appreciated. By sending gifts, the company maintains the appearance of strength and stability even when the economy makes other businesses seem weak and vulnerable. Changing a longstanding policy of providing corporate gifts is particularly unwise because it sends a clear signal that all is not well within the company. As Ms. Bredenel explains, "We thank our top clients and some new accounts as well and this has always been our company's policy." Any business should follow the same strategy even when times become tough.
Sterling Regency Promotions also warns against lowering the quality of the gifts provided. The quality of the gifts sends an important message to clients as well. By sending name brand items, such as Godiva Chocolates, Cross Pens, Maple Ridge Farms gift baskets, Mont Blanc pens and Swiss Army knives, the company is able to maintain its high reputation with clients while also showing how much those clients are valued by the corporation. For this reason, Sterling Regency Promotions continues to stock a wide-range of high quality corporate gifts ideal for clients, executives, vendors and other important individuals who impact a business.
Accredited media interested in discussing this press release in more detail are encouraged to contact Sterling Regency Promotions at: 877-922-2223
About Sterling Regency Promotions Sterling Regency Promotions provides customizable products ideal for corporate gift giving. Based on Long Island, New York, the company strives to provide top service, affordable prices, and a wide range of high end products for their corporate clients. By providing the highest level of customer satisfaction possible, Sterling Regency Promotions helps their clients make professional gift giving easy.
Contact Info: Sterling Regency Promotions