Salt Lake City, Utah (PressExposure) March 12, 2012 -- Stevens-Henager College has added yet another interesting emphasis to its Bachelor of Science in Business Administration degree.
The college, which already offers emphasis areas in Property Management, Human Resources, and Technology with its BS in Business Administration degree, has now added a New Media Marketing emphasis to this program.
The objective of this particular emphasis area is to train graduates in using emerging social media technologies to meet business goals.
Businesses are increasingly adopting social media technologies like blogging, micro blogging, message boards, discussion forums, social networking, product reviews, video and photo sharing, etc. to promote their products and services.
These channels are also used to facilitate dialogue between individuals or groups of individuals who may be users, potential users, or promoters of these products and services.
So widespread is its use among businesses both big and small that new media marketing has become an integral part of many companies' overall marketing strategies.
The business administration degree at Stevens-Henager College provides an ideal platform for new media business professionals who want to use the latest marketing techniques to drive an organization's growth and impact its bottom line.
Not only does the program provide graduates the proficiencies they need to leverage these social media technologies, but it also gives them a strong foundation in business concepts and management principles, in addition to developing their critical thinking, communication, and leadership skills.
As part of this program, students are required to take courses in Accounting Fundamentals, Economics, Finance, Marketing, Business Law, Investment Principles, Human Resource Management, Operations Management, etc.
In addition to these typical business courses, the program also includes courses that are specific to new media marketing, such as Using Social Media for Business, Introduction to New Media Marketing, and Technology in Marketing.
The degree program is 36 months long, but students have the option of graduating from it in 30 months on Stevens-Henager College's flexible schedule. They can take classes online or on-campus, depending on their personal situation.
For further details on the Bachelor of Science in Business Administration with a New Media Marketing emphasis, call 1-888-829-2907 or visit http://www.stevenshenager.edu/ for more information.