East Arlington, TX (PressExposure) April 01, 2009 -- There is one promotional marketing medium that is both very competitive and effective, not to mention cheap. You might be wondering what this might be or whether this tool has been used by your marketing geniuses. They are your ubiquitous sticker printing.
If you have used label printing, brochure printing or flyer printing then you know that stickers are equally powerful marketing medium. However, most businesses often overlook and under-utilize them. Let us get one thing straight, stickers are not just for kids â they are in fact a good marketing tool that should be part of your marketing arsenal. Shed all preconceived ideas about this sticky paper and begin to consider them as a potentially powerful advertising medium.
Sticker printing generates, whether you admit it or not, fun promotional products. There is something uniquely innate among stickers that bring about the kid in you. It is difficult to understand why people react this way to stickers but this effect should be captured as a good advertising medium. Because stickers are visually entertaining, people try to stick them to every conspicuous place such as doors, car bumpers, windshields, lockers, etc. This creates for the company a legion of volunteers who are unknowingly promoting your business.
To be an effective delivery mechanism, sticker printing should be able to capture the attention of your target clients. They must be able to add some value to achieve a bandwagon effect. You want a sizable portion of the population to display the stickers. They must feel that it is hip to have that sticker and this hopefully would create a cadre of volunteers because they all want to be associated with this hip movement. Think about the 'Earth Hour Campaign' and you would understand what this exactly means.
You want to establish some kind of bond with your customers. This bond helps customers to identity with your brand. What you want is to create some sort of a following. To achieve this effect, your stickers must be 'ultra hip.' The design should be eye catching for your sticker to work. This means that the text, slogan, color, size and shape should be visible and noticeable from a distance.
Sticker printing is a total advertising medium because it does not only create a subliminal effect; it is also very inexpensive to produce. To print a sticker you only need a penny but its effect is far reaching. There is no business today that has not tried stickers as a tool to advertise. In summary, they are perfect conveyors of your message because they increase your visibility and help build your customer base. Most importantly, they have exceptional marketing value.