Store Supply Warehouse Introduces Maternity Forms to Extensive Store Fixture Product Line

St. Louis, MO (PressExposure) October 21, 2009 -- Displaying maternity merchandise is difficult for store owners without the proper store fixtures to effectively highlight maternity apparel. Store Supply Warehouse, a leading supplier of store fixtures, retail supplies and display cases to independent retailers, recently expanded their inventory to include fashion maternity forms. This product addition will allow store owners to feature maternity apparel in consumer friendly displays.

“We are constantly checking and updating our inventory to meet the needs of our customers,” said Matt Wohlstadter, President of Store Supply Warehouse. “A maternity form is an ideal retail supply for store owners looking for a successful way to display maternity apparel. Instead of having to create a makeshift maternity form, these are specially designed and shaped to sell maternity apparel.”

To maximize sales, retailers should use a slightly different approach when displaying maternity apparel. Maternity store owners recently chimed in to offer their tips on how to display maternity clothing effectively. Common themes include: Arrange clothing by size instead of style. Place your maternity sections close to baby items to encourage browsing. Display complete outfits that are also trendy. Women search for maternity clothing they would have worn pre-pregnancy. Plus sizes are highly sought after, so make sure they are clearly marked. Displaying clothing by season is not as important in maternity wear

Store Supply Warehouse carries maternity forms in white, black and frosted clear to match any store’s décor. The forms are lightweight and made of shatterproof premium material. With included hooks, the pregnant form is made to hang or stand upright on a counter, giving store owners versatile options when displaying maternity merchandise.

“Because maternity forms are less expensive than full mannequins, they are an economical way for store owners to test a new product line or create a new display. These pregnant forms are especially helpful for consignment stores that carry a variety of different products and want to cater their displays to pregnant women. In addition, the maternity forms are perfect for focal point displays and store window displays.” said Matt Wohlstadter.

With three fully stocked warehouses located across the nation, Store Supply Warehouse is able to ship orders in two days or less to 96% of the U.S. no matter the size of the order. For the most convenient shopping experience possible, maternity forms are available and stocked in all three warehouse locations. For a complete product listing or to view fashion maternity forms visit

About Store Supply Warehouse

Store Supply Warehouse was founded in 1994 as a wholesaler of store fixtures and supplies to small, independent retailers. The company stocks and sells more than 1,600 retail fixtures and store supplies, including display cases, racks and shelving, shopping bags, hangers, pricing and tagging guns and mannequins. All products are in-stock in all three warehouses, located in Reno, Nevada, St. Louis, Missouri and Harrisburg, Pennsylvania. Store Supply’s products are available for purchase through the 80-page catalog, which is updated and distributed three times a year, or online at and all orders placed before 3 p.m. receive guaranteed same day shipping. The company’s main office is located at 9801 Page Avenue, St. Louis, Missouri, 63132. Contact Store Supply directly at 800-823-8887 or by email at

Meg Fullenkamp
Store Supply Warehouse
9801 Page Avenue
St. Louis, MO 63132

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Press Release Submitted On: October 21, 2009 at 4:32 am
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