Georgetown, TX (PressExposure) November 01, 2013 -- Attracting the attention of financiers and customers is one of the entrepreneur's biggest challenges. A new ebook launched today will make that easier. It shows how storytelling can be more effective than most ways of presenting a startup.
Telling StartUp Stories: Keep the End in Mind (ISBN: 9781468938418) by William Keyser, veteran entrepreneur and MBA teacher of entrepreneurship, is available at Amazon, Book Country, and other ebookstores, from today.
William says, "This book about storytelling will help give your business pitches a boost. If you have been thwarted by your best efforts to get your business off the ground, with presentations that fall flat, business plans that are ignored, sales visits without orders, then this ebook is for you."
Telling Startup Stories is about making effective use of storytelling to promote and sell the startup business to friends and colleagues, as well as potential investors, bankers, partners, recruits, suppliers and above all to customers and the wider community.
It is written by a veteran entrepreneur and writer, who learned the hard way-in the development of his own business. It provides practical steps on achieving success by telling the exciting story of the business, its products and the way it will change the world.
Entrepreneurs already have the ability to use storytelling, and this book will enhance their skills and confidence. Entrepreneurs have passion for their business and what it can do, while being controlled risk takers, with a high tolerance for ambiguity. They are good at living the reality of their business now, without losing sight of the bigger picture. These are the same capabilities that are needed by storytellers.
The book is about why and how to use storytelling in the entrepreneurial context, and the the tools and techniques that the entrepreneur will want to use to get better results.
Telling Startup Stories: Keep the End in Mind is Will Keyser's first ebook. The second, No Surprises: Essential Numbers for Entrepreneurs is in preparation. Will has also been writing fiction and non-fiction for many years. His passion is entrepreneurship. This is expressed through his blog and website, StartUp Owl; and as a professor teaching strategy and entrepreneurship on the MBA in Managing for Sustainability at Marlboro College Graduate and Professional Studies.
He is a consultant to StartUps in many fields, both in the US and Europe over the last 20 years. His StartUp consulting practice is Venture Founders LLC, where his work concentrates on issues of business planning and development. With a partner, he started, built and sold (for a symbolic one pound Sterling) his own business, and some others, as well as having tried and failed to start yet more.
He has also served on the Board of a regional venture capital company, on the boards of many non-profits and a $16 million food retailing cooperative. He advises students on establishing their own StartUps, both while studying and following graduation. He has lived and worked in the UK and France and have been in the US for many years, splitting his time between Vermont and Texas.