Canoga Park, CA (PressExposure) July 13, 2011 -- With the cost of traditional advertising being cost-prohibitive during a weak financial climate, many business and healthcare professionals are beginning to take a hard look at using the internet to market their organizations and practices. The issue at hand, however, is that the technology is new and many people are unsure how to utilize it to their advantage to increase their professional profiles in order to bring in new clients and patients.
A common mistake that many people make is by putting up a polished, professional website that consists of several content-heavy pages combined with search engine optimization. With the amount of information that a business proprietor or a dentist has made available on his website, they wonder why they are not getting the traffic that they should and they then draw the conclusion that internet business or dental marketing does not work based on those poor results.
"The average person who visits a site does not want to look at a bunch of drop-down windows on a large website that is just stuffed with data and information," affirms Helmut Flasch, a medical and dental practice management consultant and managing director of Doctor Relations, Inc., a health and dentist marketing organization located in the San Fernando Valley area of Southern California. "When you go to a particular website, it's because you are looking for something specific right away. You'll leave that site within three seconds if it looks like you have to wade through a bunch of data to find what you are looking for."
Mr. Flasch goes on to say that any business; for example, a dental practice, needs to create many individual sites on such topics as dental implants, children's dentistry, root canals, crowns and dentures. "On each of these sites you put up videos and you optimize them because you want them going out to hundreds of other websites. That's how a website or a video goes viral," says Mr. Flasch. He uses the analogy of a large corporation, such as Gucci, by noting that Gucci has created advertising outlets in magazines, on billboards, on bus shelters and in airports.
"The internet is no different than the traditional outlets a corporation like Gucci utilizes in the sense that there are many different online video channels, which output to other online video channels. People see them and link them to other websites. That is Internet Marketing 101, it is done by word-of-mouth recommendation at a fraction of the cost of traditional advertising, and it is the best way of marketing for dentists and other business professionals," says Mr. Flasch.
Mr. Flasch encourages business owners and medical providers to start utilizing the internet for their marketing initiatives, especially during the present climate of economic turmoil. He insists that people who fail to market will be risking everything that they have put into their businesses to competitors who have no problem finding new and inexpensive solutions to promote themselves, regardless of the state of the economy. "Those competitors are the people who are going to win. They are going to win because they showed up for the game," Mr. Flasch concludes.
Find out more about dental consulting and other business professionals included in Helmut Flasch's book, "Double Your Business and Not Your Troubles."