Sydney, Australia (PressExposure) March 16, 2011 -- Stubbies has designed a new line of school wear for Australian school students that provides added skin protection against over exposure to the sun's ultraviolet (UV) radiation that causes sunburn, skin and eye damage and skin cancer.
The new range, produced for the 2011 school year is endorsed by SunSmart and has an Ultraviolet Protection Factor (UPF) of 50+, which means it blocks over 97.5% of the sun's harmful rays.
The range also features unique design elements including broad skin coverage, use of a densely woven lightweight fabric, UPF 50+ ratings available for all colours not just darker colours, loosely fitted sizes and vents under the arms to keep kids cools.
In Australia, a country infamous for being one of the skin cancer capitals of the world, UV levels can reach extreme levels during the summer months particularly between 10am and 3pm - the time when most school kids are outside on recess, lunch or playing sports.
Professor Ian Olver, CEO, Cancer Council Australia, said:
"Australia has one of the highest rates of skin cancer in the world. Evidence suggests that childhood sun exposure contributes significantly to the lifetime risk of skin cancer. Melanoma can occur at a young age and is the most diagnosed cancer in 15 - 44 year-olds. Parents should take care to protect their children whilst they are outdoors and that includes school. Cancer Council's SunSmart program has approved the Stubbies SunSmart range and found that this uniform option will provide school age children with the highest level of protection in clothing."
Contrary to common misconceptions it's not just sunburn that puts people at risk of skin cancer but any level of tanning as well. Sunburn and tanning are both signs of skin cells in trauma. UV rays can't be seen or felt so protection at all times is recommended.
Sue Heward, SunSmart Manager said:
"It doesn't have to be a boiling hot day - even on cool and cloudy days the UV rays are still getting through. The Stubbies SunSmart range has the highest UPF rating of 50+ and has been designed to help families protect their children from UV overexposure. Teamed with a hat, sunnies, sunscreen and playing in the shade, school students will be even better placed to reduce their chance of becoming what is already a shocking skin cancer statistic."
Stubbies SunSmart school uniforms protect kids from the sun and other school yard nasties. The uniform has a scratch free neck label on shirts so kids don't get itchy in that area; reinforced knee protection for extra padding for those inevitable play ground tumbles and even reflective strips for visibility at night or during cloudy days.
The smart uniform design also ensures kids stay cool and comfortable during physical activity or heat, through the cooling vents in the shirt's underarms. Stretch fabric allows for maximum movement and an adjustable waist gives kids maximum wear as they grow. Parents can maintain the garments easily, may not need to iron them and can even turn the shorts inside out - they're reversible.
Mirjana Buckmaster, Brand Manager, Stubbies said:
"Stubbies has been making school uniforms for Australian students since 1972. Stubbies has always delivered durability, ease of care and affordability and in 2011 we're giving parents and kids even more. UPF 50+, smart design, cooling vents, reflective panels are there to protect the kids and the durable fabric, adjustable waist bands and reversible shorts are there to protect the parents' pockets".
Pricing and availability
Stubbies schoolwear is officially available from 2 January 2011, and can be purchased from any BigW or online from www.stubbiesschoolwear.com.au. Prices range from $15.95 for sports shorts, $14.95 for polo shirts, $17.95 for collared shirts to $27.95 for pants. The full range includes 42 pieces.
For information, interviews, images please contact:
Stephanie Fett: (02) 9331 3388 | 0403 696 134 | firstname.lastname@example.org
Linda Moussa: (02) 9331 3388 | 0410 179 383 | email@example.com
For material referencing Cancer Council or SunSmart or interview requests with Professor Olver or Sue Heward please contact:
Cairin Conway: (03) 9635 5271 | 0406 524 562 | firstname.lastname@example.org
Sue Bobbermein: (02) 8063 4154 | 0425 560 711| Sue.Bobbermein@cancer.org.au
For more information on UV, skin cancer prevention and vitamin D awareness, visit www.cancer.org.au/sunsmart