Style and Comfort on Campus; Footzyrolls, The Leader in Compact Footwear Launches Exclusive Collegiate Collection

Miami Beach, Florida (PressExposure) March 16, 2012 -- Footzyrolls has made its name as the leader in fashionable compact footwear with the ultimate trends, versatile designs, and unquestionable comfort. The company sees licensed products as the next step in providing women with style and comfort but also a way to express their love for their favorite school.

The first two licenses received are for University of Miami and Florida State Univiersty. Footzyrolls is set to launch an exclusive collection of co-branded street walkable ultra compact ballet flats which will no doubt be the ultimate accessory for students and alumni alike looking for a stylish way to show school spirit. The beautifully designed rollable pair will be available in gold, silver, and black with either the University's logo or mascot. Footzyrolls is well known for saving women from uncomfortable shoes on a daily basis. College students and alumni who attend games or are just out on the town are no exception, as their lifestyle needs appropriate footwear for on campus activities such as football games, tailgating, or just walking from class to class. The collection will retail from $12.99 to $14.99, be available next fall on campus stores, independent retailers, sporting goods stores, and http://www.footzyrolls.com.

The product is designed for everyday use and celebrities have been flocking to buy multiple pairs for the products from department stores like Bloomindales and Fred Segal. While affordability is one of the main benefits, celebrities also have gotten their hands (and feet) on Footzyrolls include: Beyonce, Blake Lively, Brittany Snow, Catherine Zeta Jones, Christina Ricci, Cynthia Nixon, Kendra Wilkinson, Kim Kardashian, Kristen Bell, Molly Ringwald, Rachel Bilson, Rachel Weisz, Rashida Jones, Rihanna, Susan Sarandon, Tinsley Mortimer, Whitney Port and up and coming singer Matisse.

Sold all over the world, the Footzyfolds collections are currently sold in major department stores such as Bloomingdales, Macys and Lord & Taylor, as well as over 3000 other retail stores. Additionally, they recently infiltrated the Las Vegas luxury market, and are now offered at hotels such as the Aria, Bellagio, Luxor, Mandalay Bay, Mirage, MGM, and the New York, New York. Footzyrolls is a registered Trademark of Rollashoe, LLC. Rollashoe, LLC is the creator of the Footzyrolls rollable shoe and Footzyroll flip-flops. Rollashoe is the world leader in the compact footwear accessories market and strives to make women's lives fashionable yet functional. The company focuses on the ever changing needs of women.

About Footzyrolls

Jenifer and Sarah Caplan never thought bruised feet and uncomfortable high heels would help them to become designers.


Like so many women out there, Jenifer and Sarah strut in stilettos with heels of all sizes just because it is the latest "must have shoe," but in reality, they don't make it very far before feeling the pain. After years of angry boyfriends yelling at them for their early departures from all kinds of events (weddings, concerts, birthday parties and big sporting events) because their feet just can't take it anymore, they knew a drastic change needed to be made. It is here where Footzyrolls, the rollable shoe, is born.


Since college, Sarah carried a large evening bag with an extra pair of shoes for all of the many times her feet started to burn. Although the latest bag or clutch may be in her closet, it is never worn because there is no room for the extra shoes, and no place to store the heels once off her feet. Her friends laugh and tease her about the large bag, but by the end of the night they are begging to borrow the shoes...even just for a few minutes.


After viewing a behind-the-scenes show with Oprah and listening to her suffer and complain about the pain of high heeled shoes, Sarah realized that this problem was widespread for women, and inspired her to do something. Sarah knew immediately that she needed the help of her sister, Jenifer, if she wanted woman's feet to start feeling great again. The two of them began to brainstorm together and discuss all of the pain that women feel while wearing heels. Sarah has a Finance background and is currently Vice President at a large financial institution, while Jenifer has a background in Public Relations and Accounting, the sisters used all of their skills to start the company. With all of these talents and skills, and a great idea and vision, the fundamental's of how their business runs was created. They know that it's only a matter of time before Footzyrolls, rollable, foldable shoe, will change women's lives forever.

Press Release Source: http://PressExposure.com/PR/Footzyrolls.html

Press Release Submitted On: March 16, 2012 at 3:29 pm
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